Will Martin, a marketing expert from Founder Video, dives into the world of LinkedIn advertising. He emphasizes the power of Thought Leader Ads, where personal posts become impactful ads, harnessing social proof. The conversation shifts to the potential of LinkedIn's upcoming TikTok-like feed for video content, paving the way for innovative B2B strategies. Will also discusses maximizing ad spend efficiency and the evolving roles within sales development, highlighting the importance of content and thought leadership in driving sales.

Today's story is an adaptation of a Jack London story and was written for you by our friend Will Martin. Follow along to find out if Bert Crunch the burly and experienced wilderness explorer can make it across the Yukon. Check out Stories RPG our new show where we play games like Starsworn with all your Max Goodname friends, and Gigacity Guardians featuring the brilliant firefly! https://link.chtbl.com/gigacityDraw us a picture of what you think any of the characters in this story look like, and then tag us in it on instagram @storiespodcast! We'd love to see your artwork and share it on our feed!!If you would like to support Stories Podcast, you can subscribe and give us a five star review on iTunes, check out our merch at storiespodcast.com/shop, follow us on Instagram @storiespodcast, or just tell your friends about us!Check out our new YouTube channel at youtube.com/storiespodcast. If you've ever wanted to read along with our stories, now you can! These read-along versions of our stories are great for early readers trying to improve their skills or even adults learning English for the first time. Check it out.