On this episode of the podcast we're joined by Jeff Reynolds. Jeff is a Y-combinator alum, founder and angel investor, and president of Reynolds & Myers, a B2B marketing agency. Jeff shares strategies for b2b founders to use to find, hire and upskill marketing personnel. He talks about the power laws in effect within marketing and how marketing leaders can focus teams to make impact.The episode is brought to you by Swell AI. Swell helps your repurpose your audio and video content. Write blog posts, LinkedIn posts, Twitter threads and more.Sign up for free at - https://www.swellai.comThis episode is also sponsored by Drafthorse AI. Drafthorse AI is an AI writer that helps you write hundreds of SEO-ready articles in minutes. Sign up for free - https://www.drafthorseai.comFollow me on:Twitter - https://twitter.com/codyschneiderxxLinkedIn - https://linkedin.com/in/codyxschneiderWebsite - https://codyschneider.comKey points and time stamps:5:16 Scale yourself out of marketing.11:53 Focus on one or two channels.17:27 Marketing owns the customer.17:41 Set goals, define strategy.26:01 Set clear objectives and rewards.33:41 Understand customer buying process.34:30 Focus on personal drivers.41:01 Understand customer nuances.

Today on the Acclaim B2B Marketing Podcast we're interviewing Cody McGuffey, the CEO and founder of Everbee. Everbee is a tool for Etsy sellers to do product research to help their business for growth. Cody shares how he built and scaled the business from zero to $1M+ ARR in under 18 months, entirely bootstrapped.He shares how he's built his company exclusively with b2b influencer marketing, how he structures these relationships, and how he hires and structures remote teams for success.Sponsors:The episode is brought to you by Swell AI. Swell helps your repurpose your audio and video content. Write blog posts, LinkedIn posts, Twitter threads and more.Sign up for free at - https://www.swellai.comThis episode is also sponsored by Drafthorse AI. Drafthorse AI is an AI writer that helps you write hundreds of SEO-ready articles in minutes. Sign up for free - https://www.drafthorseai.comFollow me on:Twitter - https://twitter.com/codyschneiderxxLinkedIn - https://linkedin.com/in/codyxschneiderWebsite - https://codyschneider.comKey points and time stamps:(05:11) Start with what the market needs.(10:46) Find partners that benefit all.(15:51) Build relationships for longevity.(17:59) Invest in relationships for trust.(26:37) Hire fast, fire fast.(31:46) Hire experts for channels.(37:12) Respect collaborators and create win-win.(37:41) Empower collaborators and employees.(42:46) Investors benefit from IPO.Dinner order tonight:shanghai special chow yukCantonese-style chicken chow meinmandarin chicken pork fried rice half and half