In the Pit with Cody Schneider | Marketing | Growth | Startups
the truth about ai content: what's working and what's not
Nov 5, 2024
Jacky Chou, an SEO entrepreneur and founder of Indexsy, dives into innovative digital marketing strategies. He emphasizes the power of Reddit for content distribution and gaining journalistic attention. Jacky warns about the decline of traditional affiliate sites and the rise of e-commerce in search rankings. He also explores 'parasite SEO' strategies, where leveraging high-authority platforms aids ranking for competitive keywords. Plus, learn how to optimize content with AI while navigating today's shifting SEO landscape.
54:33
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Quick takeaways
- Leveraging Reddit for content distribution can significantly enhance visibility and attract media coverage for startups seeking exposure.
- The decline of niche affiliate sites signals a shift towards e-commerce and SaaS companies gaining dominance in search rankings.
Deep dives
Utilizing Reddit for News and Growth
Reddit serves as an underappreciated platform for generating news stories and attracting attention from reporters. Companies can leverage Reddit by creating PR-friendly content that captures the interest of the community, thereby increasing the likelihood of gaining media coverage. Utilizing tactics such as posting viral content or engaging with popular subreddits can significantly enhance visibility. By effectively using Reddit to seed ideas and information, startups can influence reporters actively searching for fresh content, ultimately benefiting from increased exposure and potential revenue.
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