In the Pit with Cody Schneider | Marketing | Growth | Startups

the truth about ai content: what's working and what's not

Nov 5, 2024

Jacky Chou, an SEO entrepreneur and founder of Indexsy, dives into innovative digital marketing strategies. He emphasizes the power of Reddit for content distribution and gaining journalistic attention. Jacky warns about the decline of traditional affiliate sites and the rise of e-commerce in search rankings. He also explores 'parasite SEO' strategies, where leveraging high-authority platforms aids ranking for competitive keywords. Plus, learn how to optimize content with AI while navigating today's shifting SEO landscape.

54:33

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Episode guests

Jacky Chou

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Leveraging Reddit for content distribution can significantly enhance visibility and attract media coverage for startups seeking exposure.

The decline of niche affiliate sites signals a shift towards e-commerce and SaaS companies gaining dominance in search rankings.

Establishing revenue-sharing partnerships allows startups to monetize underutilized online assets through effective affiliate deals that benefit all parties involved.

Deep dives

Utilizing Reddit for News and Growth

Reddit serves as an underappreciated platform for generating news stories and attracting attention from reporters. Companies can leverage Reddit by creating PR-friendly content that captures the interest of the community, thereby increasing the likelihood of gaining media coverage. Utilizing tactics such as posting viral content or engaging with popular subreddits can significantly enhance visibility. By effectively using Reddit to seed ideas and information, startups can influence reporters actively searching for fresh content, ultimately benefiting from increased exposure and potential revenue.

Intro

2min

Exploring Life and Business: A Conversation on Weather and SEO Success

2min

Monetization Strategies for Legacy Media

14min

Harnessing Reddit for Traffic and SEO Success

3min

Mastering Pop Under Traffic and Digital PR

5min

Maximizing Outreach Through Cold Messaging and SEO Strategies

4min

Mastering Parasite SEO and Content Strategy

13min

Innovative Strategies for AI Content and Digital PR

12min

In this episode, Jacky Chou, SEO entrepreneur and founder of Indexsy, shares insights on various digital marketing strategies. Jacky particularly focuses on the power of Reddit for content distribution and link building. He discusses how companies can leverage Reddit to gain visibility, attract journalist attention, and generate backlinks.

He also touches on the concept of "parasite SEO," where marketers piggyback on high-authority websites to rank for competitive keywords. Our conversation then delves into the changing landscape of SEO, with Jacky highlighting the decline of traditional niche affiliate sites and the rise of e-commerce and SaaS companies in search rankings.

Brought to you by...

Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/

Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/

Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/

Timestamps:

(00:15:23) Reporters scour Reddit for news stories, so getting startup visibility on Reddit can lead to media coverage.

(00:37:58) Google may be prioritizing sites that appear to be real companies with products over general affiliate blogs.

(00:39:05) Traditional niche affiliate sites are likely to be decimated in the coming years, with no chance of recovery.

(00:42:11) Pushing fewer articles (50-100 per month) is less likely to trigger Google penalties in the current SEO landscape.

(00:43:06) A current effective content strategy involves using AI to write based on top-ranking content, then having humans polish the articles before publishing.

Host Links

Personal email newsletter - https://investorupdate.beehiiv.com/subscribe

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://inthepitpodcast.com/

Guest Links

https://www.linkedin.com/in/jacky-chou

https://indexsy.com/

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