In this episode, Jacky Chou, SEO entrepreneur and founder of Indexsy, shares insights on various digital marketing strategies. Jacky particularly focuses on the power of Reddit for content distribution and link building. He discusses how companies can leverage Reddit to gain visibility, attract journalist attention, and generate backlinks.
He also touches on the concept of "parasite SEO," where marketers piggyback on high-authority websites to rank for competitive keywords. Our conversation then delves into the changing landscape of SEO, with Jacky highlighting the decline of traditional niche affiliate sites and the rise of e-commerce and SaaS companies in search rankings.
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Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/
Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/
Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/
Timestamps:
(00:15:23) Reporters scour Reddit for news stories, so getting startup visibility on Reddit can lead to media coverage.
(00:37:58) Google may be prioritizing sites that appear to be real companies with products over general affiliate blogs.
(00:39:05) Traditional niche affiliate sites are likely to be decimated in the coming years, with no chance of recovery.
(00:42:11) Pushing fewer articles (50-100 per month) is less likely to trigger Google penalties in the current SEO landscape.
(00:43:06) A current effective content strategy involves using AI to write based on top-ranking content, then having humans polish the articles before publishing.
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