In the Pit with Cody Schneider | Marketing | Growth | Startups

Bryan Onel, co-founder of Oneleet, shares his fascinating transition from hacker to cybersecurity entrepreneur. He reveals his bootstrapping journey that led to achieving $7 million ARR in just 20 months. Bryan emphasizes the importance of community-driven growth and authentic customer relationships. He critiques compliance-focused companies for prioritizing checklists over real security, advocating for a deeper understanding of cybersecurity beyond mere compliance. His insights on leveraging testimonials and engaging strategically in the industry are both innovative and inspiring.

Zach Wright, from Reveal.ai, specializes in market research and social listening. He shares how he harnesses short-form LinkedIn videos for impressive demand generation, achieving 200,000 impressions with minimal followers. The conversation dives into the importance of blending entertaining content with product demos and the evolving roles of sales and marketing. Zach also emphasizes podcasts as powerful content tools and explores strategies for creating engaging, value-driven content that resonates with ideal customers.

Nick Abraham, a cold email expert and founder of LeapWord, shares his secrets to sending 1.5 million emails monthly for B2B lead generation. He emphasizes the significance of crafting solid offers that address market pain points. Learn about innovative strategies like using intent signals from LinkedIn and the power of auto-creating accounts to attract leads. Nick also discusses the importance of focusing on the contact-to-lead ratio over open rates and how creating engaging video content can boost conversion rates in the agency space.

Jon Chee, co-founder and CEO of Excedr, is making waves in the biotech field. He shares how their podcast skyrocketed to 40,000 monthly downloads, opening doors to valuable partnerships and leads. The conversation dives into the power of authentic storytelling in attracting niche audiences. Jon also discusses innovative financing strategies in biotech, highlighting diverse funding options that go beyond traditional venture capital. Join them as they explore how podcasts are revolutionizing business knowledge and community engagement in the life sciences.

Will Martin, a marketing expert from Founder Video, dives into the world of LinkedIn advertising. He emphasizes the power of Thought Leader Ads, where personal posts become impactful ads, harnessing social proof. The conversation shifts to the potential of LinkedIn's upcoming TikTok-like feed for video content, paving the way for innovative B2B strategies. Will also discusses maximizing ad spend efficiency and the evolving roles within sales development, highlighting the importance of content and thought leadership in driving sales.

Will Nelson, an entrepreneur-in-residence at Tiny, shares insights from his role in empowering founders to craft social content. He discusses the venture studio model and its advantages for risk-averse entrepreneurs. Strategies like offering free work to potential clients and utilizing niche podcasts are highlighted as effective tools for establishing thought leadership. Will emphasizes the importance of repurposing content across platforms, maximizing engagement. He reveals how innovative B2B marketing can create strong audience relationships and drive growth.

Explore the impact of customer interviews on ad content creation. Learn about B2B influencers and using AI for killer campaigns. Discover the power of repurposing content and building trust through personal narratives in marketing.

Koby Conrad, a marketing expert, discusses layered growth strategies, small wins for significant returns, and social accounts as PR for hiring. Focus on self-replicating products, delegate tasks for growth, and stay mission-focused. AI's impact on society and industries is also explored.

Yuval shares how he grew his company to $20,000 MRR in 4 months using influencer marketing. They discuss hiring offshore talent, rapid revenue growth with self-funding, and building trust with global creators. The conversation also touches on optimizing talent, misconceptions in social media business building, and the power of influencer marketing in startup growth.

Lucas, a page speed optimization expert, discusses the impact of site speed on activation, signups, and conversion rates in e-commerce and SaaS. The podcast exposes scams in the industry, advises on realistic expectations, and highlights sneaky agency tactics. Topics include boosting performance scores, true metrics for user experience, and the importance of quality optimization services.