In the Pit with Cody Schneider | Marketing | Growth | Startups

sliding into 861,000 DMs to convert twitter connections into cash

Oct 8, 2024

Jaen Carrodine, co-founder of Drippi AI, shares his expertise on using cold DMs for business growth, revealing that they've sent over 800,000 messages with high response rates. He highlights the power of AI in personalizing outreach to boost effectiveness. The discussion covers how smaller offerings can build trust before upselling higher-ticket services. Jaen also addresses the challenges of adhering to platform guidelines and the importance of cross-platform strategies for sustainable growth.

46:28

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Episode guests

Jaen Carrodine

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Cold DMs serve as a powerful go-to-market strategy, with personalized AI-driven messaging drastically enhancing engagement and response rates.

Industries offering high-ticket services experience notably better results from cold outreach, successfully converting leads into significant revenue opportunities.

A multichannel outreach approach, incorporating platforms like email and LinkedIn, is essential for maximizing visibility and adapting to evolving marketing landscapes.

Deep dives

The Rise of Cold DMs

Cold DMs are being effectively utilized as a marketing strategy, with agencies like Drippy AI sending out significant volumes of direct messages on Twitter. The co-founder revealed that their platform managed to send between 800,000 to a million messages monthly for their clients, indicating a high level of engagement in this approach. They noted a reply rate of around 3.5% across their outreach efforts, with some campaigns even surpassing 20% response rates. This efficiency is prompting companies to reconsider their outreach techniques, as more traditional methods may not yield similar results in a rapidly evolving digital landscape.

Intro

2min

Navigating the DM Marketing Landscape

13min

Strategic Call Booking and Revenue Growth

6min

Embracing Remote Work and Global Talent Recruitment

4min

Streamlining Startups: Transforming Hiring with Outsourced HR Solutions

2min

Mastering Direct Outreach: Strategies for High-Volume DMs

4min

Understanding Cost Structures and Market Saturation in Message Marketing

3min

Navigating Twitter for Business Success

14min

In this episode, Jaen Carrodine, co-founder of Drippi AI, shares his insights on the world of cold DMs and how his company has become a leading tool for automating outreach on Twitter. Drippi AI has sent over 800,000 DMs for its users, achieving impressive reply rates and generating significant revenue for clients, including a PR firm that booked over $128,000 in its first month using the service. Jaen emphasizes the importance of understanding customer needs, effective messaging strategies, and the potential of cold outreach for both B2B and B2C markets. Additionally, Jaen highlights the challenges of navigating platform guidelines and the necessity of cross-platform strategies to ensure sustainable growth.

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Timestamps:

(00:00:10) Cold DMs can actually be a viable go-to-market strategy for companies looking to scale their outreach.

(00:02:15) Personalization is key; using AI to craft tailored messages can significantly improve response rates.

(00:14:03) High-ticket services tend to see better results with cold outreach, especially when the offer is compelling.

(00:18:09) Building trust through smaller, low-cost offerings can pave the way for upselling higher-ticket services later.

(00:36:11) Understanding your audience and continuously refining your messaging is crucial to reducing churn and improving customer retention.

Host Links:

Personal email newsletter - https://investorupdate.beehiiv.com/subscribe

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://inthepitpodcast.com/

Guest Links:

https://x.com/speedrunjaen

https://www.drippi.ai/

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