In the Pit with Cody Schneider | Marketing | Growth | Startups
best tactic I've ever seen for B2B demand generation is a podcast
Sep 10, 2024
Jon Chee, co-founder and CEO of Excedr, is making waves in the biotech field. He shares how their podcast skyrocketed to 40,000 monthly downloads, opening doors to valuable partnerships and leads. The conversation dives into the power of authentic storytelling in attracting niche audiences. Jon also discusses innovative financing strategies in biotech, highlighting diverse funding options that go beyond traditional venture capital. Join them as they explore how podcasts are revolutionizing business knowledge and community engagement in the life sciences.
46:50
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Quick takeaways
- The podcast has become a vital platform for democratizing information in the life sciences, aiding researchers' entrepreneurial journeys through genuine discussions.
- Achieving 40,000 monthly downloads within a year demonstrates the hunger for authentic conversations in biotech, contrasting with traditional, top-down media narratives.
Deep dives
Democratizing Information in Science
The discussion emphasizes the significance of democratizing information for researchers in the life sciences, who often lack business training. It critiques the traditional media landscape that perpetuates top-down narratives and suggests that more personal and informal conversations regarding business are needed. By sharing authentic experiences, the aim is to help researchers navigate their entrepreneurial journeys with clearer guidance, reducing the trial-and-error approach that can slow progress. The goal is to provide valuable insights that can transform the paths of early-stage scientists and entrepreneurs.
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