In the Pit with Cody Schneider | Marketing | Growth | Startups

Site Speed Optimization Crash Course: How 1 second faster page load time increases conversion rate by 2x

Apr 23, 2024

Lucas, a page speed optimization expert, discusses the impact of site speed on activation, signups, and conversion rates in e-commerce and SaaS. The podcast exposes scams in the industry, advises on realistic expectations, and highlights sneaky agency tactics. Topics include boosting performance scores, true metrics for user experience, and the importance of quality optimization services.

40:36

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Episode guests

Lucas

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Quick takeaways

Faster loading sites lead to increased conversion rates, lower bounce rates, and higher customer lifetime value.

Page speed optimization is crucial for e-commerce success and often overlooked in enhancing user experience.

Deep dives

Site Speed Optimization Benefits

Faster loading sites lead to increased conversion rates, higher average order values, enhanced customer lifetime value, lower bounce rates, and decreased abandoned cart rates. Numerous research studies support this unanimous conclusion across enterprises like Shopify, Google, and Deloitte, emphasizing the critical impact of site speed on business outcomes.

The Importance of Site Speed Optimization in E-commerce

03:48

Site speed optimization specialists and their methods

01:46

Optimizing Site Speed for Enhanced User Experience

02:17

Introduction

3min

Maximizing Conversion Rates through Site Speed Optimization

13min

Discussion on Misleading Performance Claims and Website Optimization Strategies

2min

Navigating Site Speed Optimization Realities

7min

Unveiling Unethical Practices in Site Speed Optimization

5min

Maximizing Site Speed Optimization and Business Scalability

11min

This episode my homie Lucas is here who's a page speed optimization expert. We dive into how page speed optimization impacts activation, signups, and conversion rates, especially in the e-commerce space and self service saas space.

This is a crash course in page speed optimization and exposes the the scams and shady practices in the industry and what to look for as a business owner.

We talk about the importance of realistic expectations when it comes to site speed, the sneaky tactics some agencies use to boost performance scores, and the true metrics that matter for a snappy user experience.

Listen now and subscribe wherever you're listening to get more marketing alpha weekly.

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Timestamps

(00:00:00) Faster loading site = increased conversion rate, average order value, customer LTV, reduced bounce rates, and abandoned cart rates.
(00:03:24) Shopify stores are the trickiest to optimize for speed, but it's crucial for success in e-commerce.
(00:08:57) Optics matter in site speed optimization; focus on the facade of a fully loaded site for better user experience.
(00:17:50) Beware of scammers promising unrealistically high site speed scores; ethical optimization is key for long-term success.
(00:30:05) Focus on perceived speed, time to action, and cumulative layout shift for a better user experience, not just a high performance score.

HOST LINKS

https://www.swellai.com/

https://www.acclaimpodcasting.com/

https://www.drafthorseai.com/

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://inthepitpodcast.com/

https://codyschneider.com/

GUEST LINKS

https://twitter.com/igobylukas

https://www.linkedin.com/in/lukastanasiuk/

https://www.theniceagency.co/