In the Pit with Cody Schneider | Marketing | Growth | Startups

winners all had this in common... early employee at Andrew Wilkinson's venture studio Tiny shares all

Aug 26, 2024

Will Nelson, an entrepreneur-in-residence at Tiny, shares insights from his role in empowering founders to craft social content. He discusses the venture studio model and its advantages for risk-averse entrepreneurs. Strategies like offering free work to potential clients and utilizing niche podcasts are highlighted as effective tools for establishing thought leadership. Will emphasizes the importance of repurposing content across platforms, maximizing engagement. He reveals how innovative B2B marketing can create strong audience relationships and drive growth.

43:32

Creator website

Episode guests

Will Nelson

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Quick takeaways

Offering free services to potential clients can effectively build relationships and establish trust, ultimately leading to paid opportunities.

The venture studio model significantly reduces entrepreneurial risk by providing essential support and resources, enabling founders to focus on innovative ideas.

Deep dives

The Value of Providing Free Work

Offering free services to potential clients can be a strategic approach to building a customer base. By providing value upfront, entrepreneurs can create a network and establish trust with those who have access to their target audience. This approach reduces the risk commonly associated with startups, especially in the early stages where customer acquisition can be challenging. Successful entrepreneurs often emphasize that doing free work can lead to long-term relationships and paid opportunities once credibility is established.

Media-First Approach in B2B Marketing

03:10

Entrepreneurship Requires Innovative Models

01:37

Leverage Proven Success

01:27

Intro

2min

Navigating the Venture Studio Model

7min

The Unique Advantage of Creators in Venture Studios

2min

Innovative B2B Marketing Strategies

13min

Innovative Marketing Strategies Through Media and Sponsorship

2min

Reimagining Marketing Through Media

16min

In the Pit Podcast with Cody Schneider

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Summary

In this episode, Will Nelson discusses his experiences as an entrepreneur-in-residence at Tiny and his current venture, 64 Stories, which helps founders create social content. The conversation covers various strategies for B2B marketing, including the power of podcasts and newsletters in building audience relationships. They explore innovative ways to repurpose content, create media leverage, and establish thought leadership within niche markets.
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Key Takeaway Timestamps:

(03:37) The venture studio model can be attractive to entrepreneurs by reducing risk, but it's more suitable for cash flow-focused businesses rather than those needing significant funding.

(10:22) Doing free work for potential clients who have access to your target customers can be an effective strategy to gain business.

(16:08) Creating a podcast or newsletter for a specific niche can quickly establish thought leadership and provide direct access to potential customers.

(26:30) Repurposing content across multiple platforms and formats can maximize reach and engagement with minimal additional effort.

(35:12) Analyzing popular content in your target market can provide inspiration for creating high-performing content of your own.

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Host Links

Personal email newsletter - https://investorupdate.beehiiv.com/subscribe

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://inthepitpodcast.com/

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Guest Links

https://www.64stories.co/

https://www.linkedin.com/in/mrwillnelson/

https://x.com/MrWillNelson

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In the Pit with Cody Schneider | Marketing | Growth | Startups

winners all had this in common... early employee at Andrew Wilkinson's venture studio Tiny shares all

Episode guests