Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
May 27, 2025 • 22min
SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn't Make You More Money, How To Get A 50% Discount On Luxury Clothes
Dive into the tangled world of SEO attribution and discover why higher impressions don't always equal success. The hosts discuss how personal branding and appearance influence business outcomes while sharing humorous anecdotes about dress codes in different fields. They emphasize the importance of prioritizing customer value over mere metrics and provide unique strategies for snagging luxury items at a discount. Tune in for insights on navigating the complexities of modern marketing and the psychology that drives consumer behavior!
35 snips
May 26, 2025 • 33min
Why I Fired My $25k/mo YouTube Agency, The Business Case for AI Mode, Website Traffic Is Toast (The Rapid Decline)
Dive into the pitfalls of relying on a costly YouTube agency, where ineffective communication and bland scripts stifle creativity. Discover how AI is reshaping SEO and web traffic, making traditional strategies feel outdated. Explore the shift from transactional to informational searches and the impact on revenue for different sectors. Plus, learn how AI tools are changing user behavior and the ways brands need to adapt their marketing strategies to stay relevant in a rapidly evolving digital landscape.
12 snips
May 22, 2025 • 21min
Are Standing 1 On 1's Stupid?, Erewhon's Sneaky Way To Bring Customers Back, He Sends Custom Swords To Get Millions In Profits (100% Response Rate), How We're Going To Ramp The F**K Out Of YouTube
The discussion kicks off with the effectiveness of standing one-on-one meetings, highlighting their benefits for less experienced team members. Creative marketing strategies are next, including the quirky tactic of sending customized swords to achieve a stellar response rate. They also delve into economic trends impacting local businesses, like a chiropractic clinic's struggles. Finally, they share insights on boosting YouTube growth through engaging content, all while navigating the intricate relationship between corporate politics and marketing.
22 snips
May 21, 2025 • 24min
The Management Styles Of Mark Zuckerberg And Jensen Huang, Private CEO Conversations Around AI And Their People, The Real Use Case For AI (It's Not Replacing Jobs)
Explore the innovative strategies employed by tech giants and how they reshape the business landscape. The impact of AI on jobs and company culture is crucial, with an emphasis on enhancing productivity rather than causing layoffs. Discover insights into the management styles of leaders like Mark Zuckerberg and Jensen Huang, and learn how effective communication and alignment with business goals can drive success. The future of work is here, and adapting to these changes is essential for growth.
11 snips
May 20, 2025 • 28min
The One Trait That Determines If You'll Be Rich, The One Thing Worth Micromanaging On Forever, How Bad Is The Economy Affecting Marketing?
Dive into resilience in business as the hosts tackle navigating financial strains and the balance of ethics in challenging times. Discover the power of technology in preserving core memories and legacies, and how AI might shape personal branding for the future. They emphasize the importance of prioritizing family experiences over purely financial gains amidst economic uncertainty. With anecdotes and insights, the discussion enriches understanding of long-term success in a rapidly changing landscape.
73 snips
May 19, 2025 • 18min
AI Is Going To Revolutionize Marketing, How To Instantly Get The Best AI Prompts
Discover how AI is transforming marketing organizations and the cautious pace at which leaders are adapting. Explore innovative email marketing techniques that leverage AI for better lead generation. Delve into the balance between AI-generated content and the irreplaceable human touch. Uncover the challenges and advantages of a workforce evolving alongside AI technology. Understand how AI is shaping the skills of future generations and enhancing business efficiency, all while reimagining traditional marketing roles.
25 snips
May 15, 2025 • 25min
Does Being Transparent Really Help In Your Marketing?, First Principles Of Generational Businesses, What We Learned From A Private Conference Ratings, Why Our YouTube Channels Are Starting To Finally Grow… Again
Discover how transparency in marketing can build loyalty and attract new clients. Explore the foundational principles for creating generational businesses, emphasizing team dynamics and strategic adaptability. Learn the importance of engaging with customer feedback to drive improvement. Dive into insights on content creation, including the evolution of YouTube metrics and the shift from acquisition to retention strategies for sustainable growth.
19 snips
May 14, 2025 • 24min
How To Create Data Discipline In Your Organization, Why Freemium Doesn't Work As Well Anymore, Marketing Today Vs Marketing Tomorrow, How AI Helps Create 'New Work' That Was Previously Impossible, Anti Elon Ad Backfires
Discover the importance of cultivating a data-driven culture to improve decision-making in organizations. Explore how AI is transforming marketing by increasing efficiency and creativity. Delve into the challenges of the freemium model in today's landscape and how mission-driven strategies are emerging. Uncover the humor in a controversial anti-Elon ad that backfired in unexpected ways. This conversation is packed with insights for adapting to the ever-evolving marketing terrain!
18 snips
May 13, 2025 • 19min
The Power Of Brand, Why I'm Shifting My Marketing Strategy To FREE Over Content Creation
Discover how AI is reshaping search engines and the importance of natural conversation in content creation. The hosts dive into innovative lead generation tactics and the effectiveness of freemium models for user engagement. They balance personal anecdotes about work-life harmony with insights on e-commerce strategies using tools like Shopify. The conversation wraps up with thoughts on enhancing marketing through personalized Account-Based Marketing tools, showcasing how offering free versions can drive interaction and conversion.
47 snips
May 12, 2025 • 20min
Cloudflare CEO: AI Is Killing The Business Model Of The Web, SEO On Safari Has Dropped For The First Time In 22 Years Because..., Are SEOs F**cked?
AI is transforming business models and changing the landscape of digital marketing. There's a notable decline in SEO traffic as user engagement shifts towards social media and platforms like ChatGPT. Google faces unique challenges in this evolving market, raising questions about its future strategies. The podcast emphasizes the necessity for marketers to adapt to these trends and make data-driven decisions. As the competition with social media intensifies, innovative approaches are crucial for success in a rapidly changing environment.
