Marketing School - Digital Marketing and Online Marketing Tips What Partnering Can Be a Better Form of Marketing?
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Jul 31, 2025 Discover the transformative power of partner marketing and learn how it can surpass traditional strategies. The conversation dives into the balance of teaching and doing in leadership, illustrating effective management styles. Explore the high-stakes landscape of podcast sponsorships and its financial implications. Plus, delve into the intriguing world of viral marketing, where ethical boundaries are tested by clever yet controversial tactics. Join them for insightful anecdotes and modern marketing wisdom!
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Partnering Instead of Competing
- Eric Siu emails founders of AI solutions like Scrunch and Profound to explore partnerships rather than competing.
- He recognizes their SMB product focus differs and sees revenue share opportunities through collaboration.
Balance Teaching and Doing
- Different leaders succeed with varying balances of teaching vs doing.
- True leadership involves active involvement, whether through teaching, mentoring, or hands-on work.
Executives as Player-Coaches
- Executives should act as player-coaches by doing work and mentoring their teams.
- Leveling up others through teaching enhances overall performance and leadership impact.