Viral Marketing and the Art of Deception

In episode #3015, Eric Siu and Neil Patel discuss the value of partner marketing and the balance leaders need to strike between teaching and doing. They also cover the rising costs of podcast sponsorships and wrap up with a look at the ethical challenges in viral marketing.

TIME-STAMPED SHOW NOTES

(00:00) The Power of Partner Marketing

(04:34) Teaching vs. Doing in Leadership

(07:39) High-Stakes Podcast Sponsorships

(10:05) Viral Marketing and Ethical Boundaries

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu

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