Marketing School - Digital Marketing and Online Marketing Tips The Best New Cookies in LA, Podcast Ads vs. Influencer Marketing, Inside Profound’s $20M Pitch Deck, Helping Brands Show Up in AI Search, Your Greatest Strength Is Also Your Weakness
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Jul 21, 2025 Dive into the world of cookie entrepreneurship and discover how creative marketing can build a brand from scratch. The conversation navigates the nuances of podcast advertising versus influencer marketing, highlighting the importance of execution and speed in business. Explore the complexities of raising capital and the challenges of market competition. Uncover the paradox of strengths and weaknesses in strategy, as well as the need for adaptability in today's fast-paced environment. It's a sweet blend of insights for aspiring marketers and entrepreneurs!
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Starting Small with Warm House Cookies
- Stephanie started Warm House Cookies just three weeks ago and already has a professional look and 10 customers.
- The lesson is to start quickly without needing perfection or a full website to validate your business idea.
Podcast Ads vs Influencer Marketing
- Podcast advertising CPMs are dropping while influencer marketing costs rise with poor attribution.
- Focus on integrated, relevant podcast ads for better results, but they require more effort and cost.
Profound’s AI Search Challenge
- Profound raised $20M to help brands gain AI search visibility amid rising AI-based searches.
- However, the lack of a moat and high costs questions if a big raise was necessary.
