Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Apr 14, 2025 • 23min
'Nice' Leaders Are Fed Up, Why Wide TAM Content Dilutes Your Focus, Your SEO Site Impressions Are Going Up BUT...
Business leaders grapple with frustrations in today's economy, particularly around employee motivation and cultural differences. The importance of strategic positioning and personal branding becomes clear, especially in a competitive market. There's a cautionary discussion about the pitfalls of targeting broad audiences with content, which can undermine growth. The shift from traditional SEO to a more topic-centric approach reflects the evolving digital landscape. Branding’s impact on SEO and traffic is emphasized, alongside clarifications on tariff-related queries.
12 snips
Apr 10, 2025 • 19min
Here Are All The Companies Competing To Buy TikTok, The Slow Decline Of Apple
The fierce competition to acquire TikTok heats up, with major players like Amazon and Oracle eyeing the prize. The discussion highlights the evolving landscape of digital marketing and the importance of authentic content over clickbait. E-commerce challenges, such as chaotic order fulfillment, are addressed with practical solutions. Meanwhile, Apple's struggle with innovation is dissected, comparing its trajectory to that of Tesla. Can Apple recapture its former glory? Tune in to find out!
34 snips
Apr 9, 2025 • 21min
Agencies That Don't Do This Will Die, How To Get 28x More Conversions With Cold Email, ChatGPT Raises $40B At A $300B Valuation, Shopify Doesn't Use KPIs Or OKRs, AI Isn't Actually Coming For Your Jobs, Marketing In The AI Era Is A Game Of Extremes
Discover how AI is reshaping business efficiency and revolutionizing marketing strategies. Learn the secrets behind maximizing cold email conversions and why first mover advantage is crucial. The hosts discuss Shopify's unconventional approach to metrics and the financial success of ChatGPT. They argue that AI may threaten mediocrity, but not jobs, urging companies to embrace change. Dive into the importance of creativity, adaptation, and testing in a rapidly evolving marketing landscape.
17 snips
Apr 8, 2025 • 23min
As Microsoft Turns 50, Nadella Sees Future Success Built On The Ability To ‘Win The New’, This Is The Best Time To Double Down, Generate MrBeast $10K Thumbnails for YouTube With This Prompt
Celebrate Microsoft's 50th with insights on the need for innovation and adaptability. Discover how entrepreneurs navigate challenges during downturns and the importance of motivated teams. Learn about the freedom of bootstrapping and its role in strategic decision-making. Dive into the future of content creation, where AI is transforming visual media, outpacing traditional stock images. Gain practical tips for thriving amid uncertainty, blending resilience with a growth mindset.
13 snips
Apr 7, 2025 • 23min
How Tariffs Will Affect Marketing, Is The Trump Playbook Working For The Economy? How A Recession Will Affect Marketing
Explore the impact of tariffs on marketing strategies as businesses adapt to rising costs and reduced consumer spending. Discover how short-term challenges can lead to cautious optimism about recovery through innovation. Hear insights on the contrasting approaches of the U.S. and China in global trade, and learn how effective marketing channels can still drive success in a downturn economy. It’s a deep dive into navigating economic shifts while maintaining a competitive edge!
5 snips
Apr 3, 2025 • 22min
Is Marketing Picking Up or Slowing Down? What We Are Seeing, Does There Really Need to be a GEO? Why SEO Is More Important Than Ever Now, The One Thing Holding Google Back With AI
The hosts dive into the recent trends of inflation and stagflation, unraveling how they reshape marketing strategies. They discuss the critical role of AI in marketing, including the evolution of industry terms and the upcoming regulations on AI-generated content. The conversation also touches on the challenges of e-commerce and the benefits of strategic advertising on platforms like LinkedIn. Plus, they share personal insights on luxury brands and critique Google's usability hurdles, highlighting opportunities for innovation.
4 snips
Apr 2, 2025 • 24min
Does AI Beat Teamwork? (P&G Study on 776 Employees), How To Agentify Your Marketing, Is Acquiring A Good Growth Strategy For Service Companies?
Explore how AI is reshaping teamwork, as evidenced by a Procter & Gamble study revealing that individuals using AI can outpace traditional teams. The discussion dives into the power of agentifying marketing, leveraging AI for enhanced productivity and strategic growth. Learn about acquihiring as a viable growth strategy and its impact on agency expansion. Finally, uncover the intricacies of venture capital deployment, emphasizing careful management in uncertain economic times.
18 snips
Apr 1, 2025 • 23min
Major Brands Are Now Hiring Agencies On LinkedIn, The New 2025 GTM Playbook, The Future Of Content Marketing, Why Vibe Marketing Is BS
Discover how major brands are using LinkedIn for innovative RFP strategies and the need for modern go-to-market tactics. The discussion highlights the evolving nature of content marketing amidst AI advancements, emphasizing personalized approaches. In-person connections and media exposure take center stage as crucial elements. Vibe marketing is critiqued as a shallow trend, while the transformative impact of AI on marketing practices is explored. Get insights on building brand reputation in a rapidly changing digital landscape.
40 snips
Mar 31, 2025 • 26min
7 Best Ways For Marketers To Use AI RIGHT NOW, The Right Way To Approach Event Marketing In 2025
Explore how AI is revolutionizing marketing by boosting creativity and optimizing data analytics. Discover innovative tools like ChatGPT and Gemini 2.5 that enhance campaign efficiency. Learn about the future of AI in decision-making and personalized outreach. The conversation also delves into strategic event marketing for 2025, emphasizing the importance of quality over quantity when engaging audiences. Insights on networking and aligning events with branding goals make this a must-listen for marketers looking to sharpen their strategies.
Mar 28, 2025 • 23min
How To Throw A Slam Dunk Event That Generates Customers For You, The 7 Habits of High Performing Marketers, Why You Should Make Your SaaS Company Free, 99% Of Content Creators Don't Think Like This
Learn how to create impactful marketing events that draw in customers through targeted audiences and engaging speakers. Discover the seven habits of high-performing marketers, focusing on health, adaptability, and networking skills. Explore the advantages of offering free SaaS products to generate leads and set your business apart. Additionally, uncover strategies for crafting meaningful networking opportunities and maximizing e-commerce efficiency with the latest technology.
