Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
19 snips
Apr 29, 2025 • 24min
How We Buy Attention, Why I Never Try To Go For Multi-Million Dollar Deals, CEOs Are Choosing More AI, Less Jobs
Explore the intriguing dynamics of buying attention in the digital landscape and the evolution of personal branding. Discover the debate on whether AI is overhyped or an underestimated asset in marketing. The hosts discuss AI's role in enhancing efficiencies while addressing the risks posed by algorithm changes. Personal anecdotes reveal how intuition must complement AI insights for strategic decision-making. Plus, learn how personal branding adapts amidst challenges to drive business growth.
11 snips
Apr 28, 2025 • 26min
Everything Is Down - Here's How Our Businesses Are Being Impacted And What We Are Doing.. Why We Network With Our Competitors
Discover the transformative power of networking in the business realm. Learn how long-term relationships can weather economic storms and adapt to market shifts. Unpack the complexities of trade dynamics and the impact of tariffs. Hear insights on collaborating with competitors for mutual growth. Personal anecdotes reveal how in-person connections can lead to unexpected opportunities. Plus, explore leadership styles and the financial challenges businesses face today, urging a shift from immediate concerns to long-term strategies.
24 snips
Apr 24, 2025 • 16min
Our Founder Mode Routines
Explore health routines inspired by athletes like LeBron James for enhanced performance. Learn about optimizing wellness practices that save time while promoting longevity. Discover how sleep, contrast therapy, and specific supplements can elevate recovery. Delve into the benefits of structured dieting and the impact of exercise on overall health. Finally, hear insights on the balance between strength training and aesthetics, ensuring a holistic approach to wellness.
12 snips
Apr 23, 2025 • 20min
Clickbait Doesn't Work Anymore, Stop Using It.. What We Are Doing Different In Marketing Than Our Competition, China Is Exposing US Brands
The shift from clickbait to quality content is discussed, emphasizing the power of authentic storytelling. Strategies involving retention tactics and sub hooks are highlighted for engaging audiences. Networking through innovative methods is explored, alongside insights from costly events and their diminishing returns. The conversation also touches on how Chinese consumers expose U.S. brand markups, reshaping perceptions of luxury and value. This approach rethinks marketing strategies with a stronger customer focus.
13 snips
Apr 22, 2025 • 25min
Why We Sell Multiple Products And Not One.. And Why That Makes Marketing Easier, How to Crush Modern Day Outbound Sales, Why There's No Discussion Of AI SEO, How To Build A $1B Network
Discover how selling multiple products can simplify marketing and enhance audience reach. Learn about the challenges and strategies for navigating global sales and the importance of building genuine relationships. Dive into the critique of AI in SEO, where creativity still reigns supreme. The hosts share insights on forming authentic networks and the evolving landscape of business connections. Finally, get tips on leveraging e-commerce solutions to tackle challenges and foster long-term growth.
11 snips
Apr 21, 2025 • 24min
Big Entrepreneur Lessons From Partnerships, It's Time To Double Down, Fascinating Data From Meta's Lawsuit, When You Feel Like You Are Getting Beat
Dive into the world of entrepreneurship as critical lessons from partnerships take center stage. Discover the significance of selecting the right allies and establishing trust to avoid pitfalls. Hear personal stories about the importance of resilience during challenging periods. Explore the evolving landscape of social media, including shifts in content engagement. Finally, get inspired by the idea of 'doubling down' when faced with adversity and learn how successful investors navigate tough times.
14 snips
Apr 17, 2025 • 20min
The Real Numbers Behind Our Top 10 Marketing Podcast, How Much We Spend On Our Content Per Month, Is It Your Company's Job To 'Teach' You AI?
Discover the surprising metrics behind a top marketing podcast's performance and their monthly content budget. The hosts examine the evolving role of AI in strategies, highlighting the need for education on the technology. They tackle modern marketing challenges, emphasizing quality products and effective targeted advertising. Long-form content continues to shine, especially in B2B contexts, proving it still captivates audience attention. Join them as they navigate the intricacies of creating compelling and engaging content in today's digital landscape.
10 snips
Apr 16, 2025 • 24min
The Most Creative Cold Outreach EVER
Discover innovative cold outreach tactics that blend personalization with financial incentives for effective marketing. Learn about the advantages and pitfalls of building in public, especially in B2B SaaS. Explore how positioning and pricing strategies can shape your business's success. Dive into insights from private equity that highlight the significance of long-term investments and scaling with quality in mind. Tune in for a wealth of actionable ideas and strategies!
Apr 15, 2025 • 18min
Why I Never Jump On "New" Marketing Channels, Innovation Is Overrated In Marketing, The Fortune Is In…
Navigating the ever-changing marketing landscape, the hosts stress the importance of sticking to established channels like Google and Meta. They argue that focusing on core strategies and consumer psychology yields better results than chasing the latest trends. The discussion highlights the power of persistent follow-up in sales, transforming leads into major deals. Additionally, they unpack the challenges of starting an e-commerce business and the vital role of targeted B2B marketing.
Apr 14, 2025 • 23min
'Nice' Leaders Are Fed Up, Why Wide TAM Content Dilutes Your Focus, Your SEO Site Impressions Are Going Up BUT...
Business leaders grapple with frustrations in today's economy, particularly around employee motivation and cultural differences. The importance of strategic positioning and personal branding becomes clear, especially in a competitive market. There's a cautionary discussion about the pitfalls of targeting broad audiences with content, which can undermine growth. The shift from traditional SEO to a more topic-centric approach reflects the evolving digital landscape. Branding’s impact on SEO and traffic is emphasized, alongside clarifications on tariff-related queries.
