Marketing School - Digital Marketing and Online Marketing Tips Will Lower Rates Spark a Marketing Boom?, Hormozi’s $105.5M Funnel & Why Everyone Hates Course Sellers
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Aug 25, 2025 The hosts dive into how lowering interest rates could ignite marketing strategies for small to medium businesses. They critically assess the course-selling industry, likening it to a Ponzi scheme, while offering insights from Alex Hormozi’s successful webinar. The discussion also highlights shifts in advertising budgets and the emerging dominance of independent agencies. Emphasizing long-term growth amidst financial pressures, they share practical strategies for sustainable marketing in a changing economy.
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Lower Rates Could Spark SMB Marketing Growth
- Lower interest rates make borrowing cheaper and stimulate SMB marketing spend.
- That cyclical spending can create a marketing growth loop for agencies serving SMBs.
Budget Shifts Toward Independent Agencies
- Holding company turmoil shifts enterprise budgets toward independent agencies.
- That reallocation can boost independents even if the overall marketing market isn't growing.
Invest For The Long Term, Not Market Timing
- Double down on long-term investments during downturns instead of timing the market.
- Invest in durable channels and capabilities to outcompete peers when cycles turn.