Will Lower Rates Spark a Marketing Boom?, Hormozi’s $105.5M Funnel & Why Everyone Hates Course Sellers
Marketing School - Digital Marketing and Online Marketing Tips
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The Illusion of Course Selling
This chapter critically examines the investing landscape and the marketing strategies used by course sellers, comparing them to a Ponzi scheme. It highlights the disparity between the promises of online courses and the actual outcomes, urging potential students to recognize the commitment required for success. Additionally, the discussion encompasses innovative marketing tactics, including high-priced book bundles and upsell strategies, illustrating how these elements can drive revenue while maintaining a façade of exclusivity.
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