Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
60 snips
Sep 22, 2025 • 23min
ChatGPT vs Gemini | The Empire Strikes Back
The showdown between ChatGPT and Gemini heats up as they explore the factors behind Gemini's recent surge linked to its surprising 'Nano Banana' launch. The hosts analyze Google’s distribution issues and product marketing flaws compared to Apple’s focused strategy. With only 62% overlap between Google rankings and ChatGPT visibility, they advise marketers to dabble in AI tools before hiring experts. A lighthearted tangent on iPhones and phone hygiene adds a fun touch, featuring insights on happiness versus wealth from tech legend Steve Wozniak.
80 snips
Sep 18, 2025 • 31min
GEO is not different than SEO. BUT…
Discover how the evolution of SEO into GEO, AEO, and LLMO is transforming marketing strategies. Eric and Neil delve into the rising influence of platforms like YouTube and Reddit on search rankings. They caution against short-term SEO hacks and explore effective Reddit optimization. Learn valuable insights from MrBeast about balancing revenue and profitability in content creation. This discussion emphasizes the need for marketers to adapt to a rapidly changing landscape.
16 snips
Sep 17, 2025 • 21min
What to Do If Someone Copies Your Product?
Explore the competitive dynamics of product imitation and the importance of proactive advertising strategies. Discover the impact of personalized advertising in digital marketing and the significance of hiring practices that promote growth. Delve into the challenges of navigating workplace well-being and maintaining a work-life balance. Additionally, gain insights into financial trends and the evolving landscape of tech performance. This engaging discussion balances the complexities of business success with the value of family and employee satisfaction.
13 snips
Sep 16, 2025 • 18min
How to Win Big Enterprise Logos
Discover how building strong relationships and effective networking can secure big enterprise logos. The hosts emphasize the unpredictable nature of lead generation and the importance of in-person interactions for credibility. Dive into the art of cultivating trust without expecting immediate rewards, and learn how starting small can lead to larger opportunities. Anecdotes showcase how personal connections can evolve into valuable partnerships, making them crucial in today's tech-driven landscape.
20 snips
Sep 15, 2025 • 21min
AI Doesn't Drive Revenue Today!
Businesses are leveraging AI in marketing but failing to see real revenue boosts. The focus on shiny tools overshadows effective, KPI-driven strategies. There's a pressing need for organizations to enhance their AI fluency and push experiments toward actual results. Additionally, the podcast delves into recent corporate layoffs linked to AI, highlighting the deeper economic implications amid a weakening job market and rising interest rates. Making sense of AI's potential and challenges is crucial for navigating today’s marketing landscape.
16 snips
Sep 11, 2025 • 20min
Millionaire CEO’s PR Disaster, Elon’s Visionary Skills, and the $28B Pop Mart Lesson From China
A millionaire CEO's controversial hat incident at the U.S. Open sparks a fiery discussion on brand reputation management. Elon Musk's visionary communication style is dissected, revealing valuable lessons in strategic planning. The rise of Pop Mart in the Chinese toy market showcases effective customer engagement with collectible blind boxes. Insights on global market strategies emphasize learning from competitors, while innovative practices in China reflect a blend of authenticity and adaptation. Perfect for entrepreneurs looking to navigate modern business challenges!
27 snips
Sep 10, 2025 • 26min
Agency Trends, Capitalism vs Socialism, and Gary Vee’s Blueprint for the Next Generation
Explore the latest trends in agency growth and revenue, emphasizing the power of outbound marketing. Delve into a thought-provoking debate on capitalism versus socialism, spotlighting their effects on motivation and productivity. Discover how different content formats can engage audiences in unique ways, from high-stakes narratives to viral videos. Plus, hear insights on navigating economic challenges and fostering effective B2B sales strategies. A blend of marketing savvy and political discourse awaits!
41 snips
Sep 9, 2025 • 22min
How to Create Content for AI, Gymshark’s Sorority Play, and Rethinking Burnout
Content creation is evolving, shifting from keywords to in-depth topics, significantly influenced by AI's impact on SEO. Engagement on platforms like Reddit and YouTube is becoming crucial for authentic connections. The discussion also delves into Gymshark's clever sorority sponsorships as a cost-effective marketing strategy. Additionally, the hosts address the common struggle with burnout, emphasizing the importance of motivation and celebrating small wins to maintain morale in the workplace.
46 snips
Sep 8, 2025 • 20min
AI Is Killing Junior Jobs, Here’s What’s Replacing Them
AI is dramatically reshaping the job market, reducing junior roles while increasing demand for senior talent. The conversation highlights the urgent need for upskilling as educational systems adapt to prepare future workers. Listeners learn how personalized and gamified learning approaches can enhance career success. Additionally, the effects of AI on employment trends, including mid-level positions, are examined, along with prospects for universal basic income in this evolving landscape.
30 snips
Sep 4, 2025 • 33min
Top Talent Left Zuck for Elon, Cloudflare’s Bold Bet, AI Pilots Keep Failing, and YouTube’s AI Advantage
The podcast dives into the mass movement of AI talent from Meta to Elon Musk’s XAI, driven by better workplace culture and financial rewards. It discusses the harsh realities of angel investing and the unpredictable nature of AI startups. YouTube's innovative Gemini AI is examined for its potential impact on content creation, addressing how to balance viewer expectations with creator needs. Finally, the conversation emphasizes the crucial role of training and revenue alignment in managing talent effectively in today's digital landscape.
