Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Jun 3, 2025 • 16min
When Marketing Can Go Wrong: Taco Bell Adds Quality Meats To Its Creative Roster, How We Are Going To Test Using AI On Our Marketing Qualified Leads
Explore the pitfalls of marketing, exemplified by Taco Bell's controversial quality meats campaign. Delve into effective strategies that resonate with consumers and the transformative role of AI in lead generation. Discover the importance of consistent follow-ups and choosing the right circle for personal and professional growth. Embrace authenticity in marketing while recognizing the diverse values that influence success in today's business landscape. Join a lively discussion that blends marketing wisdom with personal development insights.
17 snips
Jun 2, 2025 • 26min
What I Learned By Talking To A Marketing Team About AI At A Company That Generates Over 20 Billion A Year, SEOs Are Getting Fired Left And Right
Dive into the exciting world of AI in marketing, where the disconnect between adoption and actual results is highlighted. Discover how SEO professionals are facing layoffs amid AI advancements, and why human oversight is crucial for accountability. The future of SEO is explored, stressing adaptation and the significance of link strategies. Enjoy insights on building brand awareness through engaging content and the power of collaboration among marketing agencies for mutual growth.
May 29, 2025 • 21min
Cool S**t We're Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We're Generating Pipeline In A Weird Economy
Explore how AI is reshaping advertising and revolutionizing workplace dynamics. Discover innovative strategies for data acquisition and content creation in a rapidly evolving digital climate. You'll learn about the intricacies of e-commerce challenges and the impact of tariffs on business metrics. The discussion unveils how economic uncertainties, including fluctuating interest rates, affect spending habits and marketing strategies. Delve into the intriguing trade-offs of fame versus anonymity in our digital age.
5 snips
May 28, 2025 • 15min
How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being 'Nice’, 14M YouTuber Quits - Is Going Viral Worth It?
Discover how AI is reshaping advertising with dynamic placements, as showcased by Netflix's innovative strategies. Explore the evolving expectations in workplaces where productivity meets technology. Unpack the intense debate on the price of fame, highlighting a YouTuber’s struggle with balancing public recognition and personal privacy. The conversation invites reflection on whether going viral is truly worth the potential sacrifices.
May 27, 2025 • 22min
SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn't Make You More Money, How To Get A 50% Discount On Luxury Clothes
Dive into the tangled world of SEO attribution and discover why higher impressions don't always equal success. The hosts discuss how personal branding and appearance influence business outcomes while sharing humorous anecdotes about dress codes in different fields. They emphasize the importance of prioritizing customer value over mere metrics and provide unique strategies for snagging luxury items at a discount. Tune in for insights on navigating the complexities of modern marketing and the psychology that drives consumer behavior!
35 snips
May 26, 2025 • 33min
Why I Fired My $25k/mo YouTube Agency, The Business Case for AI Mode, Website Traffic Is Toast (The Rapid Decline)
Dive into the pitfalls of relying on a costly YouTube agency, where ineffective communication and bland scripts stifle creativity. Discover how AI is reshaping SEO and web traffic, making traditional strategies feel outdated. Explore the shift from transactional to informational searches and the impact on revenue for different sectors. Plus, learn how AI tools are changing user behavior and the ways brands need to adapt their marketing strategies to stay relevant in a rapidly evolving digital landscape.
12 snips
May 22, 2025 • 21min
Are Standing 1 On 1's Stupid?, Erewhon's Sneaky Way To Bring Customers Back, He Sends Custom Swords To Get Millions In Profits (100% Response Rate), How We're Going To Ramp The F**K Out Of YouTube
The discussion kicks off with the effectiveness of standing one-on-one meetings, highlighting their benefits for less experienced team members. Creative marketing strategies are next, including the quirky tactic of sending customized swords to achieve a stellar response rate. They also delve into economic trends impacting local businesses, like a chiropractic clinic's struggles. Finally, they share insights on boosting YouTube growth through engaging content, all while navigating the intricate relationship between corporate politics and marketing.
22 snips
May 21, 2025 • 24min
The Management Styles Of Mark Zuckerberg And Jensen Huang, Private CEO Conversations Around AI And Their People, The Real Use Case For AI (It's Not Replacing Jobs)
Explore the innovative strategies employed by tech giants and how they reshape the business landscape. The impact of AI on jobs and company culture is crucial, with an emphasis on enhancing productivity rather than causing layoffs. Discover insights into the management styles of leaders like Mark Zuckerberg and Jensen Huang, and learn how effective communication and alignment with business goals can drive success. The future of work is here, and adapting to these changes is essential for growth.
11 snips
May 20, 2025 • 28min
The One Trait That Determines If You'll Be Rich, The One Thing Worth Micromanaging On Forever, How Bad Is The Economy Affecting Marketing?
Dive into resilience in business as the hosts tackle navigating financial strains and the balance of ethics in challenging times. Discover the power of technology in preserving core memories and legacies, and how AI might shape personal branding for the future. They emphasize the importance of prioritizing family experiences over purely financial gains amidst economic uncertainty. With anecdotes and insights, the discussion enriches understanding of long-term success in a rapidly changing landscape.
73 snips
May 19, 2025 • 18min
AI Is Going To Revolutionize Marketing, How To Instantly Get The Best AI Prompts
Discover how AI is transforming marketing organizations and the cautious pace at which leaders are adapting. Explore innovative email marketing techniques that leverage AI for better lead generation. Delve into the balance between AI-generated content and the irreplaceable human touch. Uncover the challenges and advantages of a workforce evolving alongside AI technology. Understand how AI is shaping the skills of future generations and enhancing business efficiency, all while reimagining traditional marketing roles.
