Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
9 snips
Jul 29, 2025 • 19min
Elon vs. Zuck – $1B Compute vs. $1B Humans
The dynamic clash between Elon Musk's $1B bet on compute and Zuckerberg's focus on AI talent takes center stage. Strategies of building versus buying in tech are dissected, revealing insights into innovation approaches. The discussion shifts to the evolving nature of SEO amid AI advancements, emphasizing brand mentions and consistency. ChatGPT's impact on traffic and ranking factors showcases how content depth plays a vital role in the digital landscape. It's a fascinating dive into the future of technology and marketing.
11 snips
Jul 28, 2025 • 29min
Personalized LinkedIn Ads at Scale
Explore how AI is revolutionizing LinkedIn ads through hyper-personalization, boosting ROI with tailored strategies. Discover insights from a SaaS founder retreat, emphasizing the value of community and networking in the entrepreneurial space. Delve into the risks of financial leveraging and the challenges of focusing on core business versus diverse interests. Consider the impact of AI on popular platforms like WordPress and the financial landscape surrounding HubSpot and OpenAI's growth.
22 snips
Jul 24, 2025 • 22min
AI Will Not Replace Your Website, Cluely’s Hiring of 700 Clippers – Smart or Dumb?, 2% of Creatives Drive 53% of Ad Spend – Meta, When Marketing Yields a 98% Profit Margin on a Commodity
The podcast dives into the enduring significance of websites in an AI-centric world, asserting they remain vital for business transactions. It highlights innovative clipping strategies to create viral content and emphasizes the powerful role women play in household spending. The discussion also covers Google's resurgence in ads and why generalists retain their importance in a tech-driven landscape. Finally, they address how a small percentage of creatives dominate ad spending, pointing to the need for unique marketing approaches.
17 snips
Jul 23, 2025 • 13min
I Hired a Cursor Coach, Why I’m Hitting My Entire TAM With 400K Emails
Dive into the world of cursor coaching and discover how it’s enhancing coding efficiency. Explore the innovative use of AI in streamlining business processes and marketing strategies. Learn about effective email marketing techniques that can reach vast audiences with as little as 400,000 emails. The discussion also highlights how video quality and editing play critical roles in engaging viewers, especially with the ever-evolving YouTube algorithm. Tune in for unique insights that combine technology with creative marketing!
6 snips
Jul 22, 2025 • 18min
Will Hardware Companies Turn Into Ad Companies? HP Is Launching an Ad Business With Laptop-Targeted Ads
This discussion dives into the intriguing shift of hardware companies, like HP, venturing into advertising through targeted ads. The hosts analyze Apple’s innovation struggles and ponder how tech giants might follow suit. They also explore the financial trade-offs of renting versus owning property, emphasizing personal memories over just financial decisions. The conversation highlights the significance of investing in quality gear and effective audience targeting in B2B marketing, shedding light on the evolving landscape of advertising.
26 snips
Jul 21, 2025 • 36min
The Best New Cookies in LA, Podcast Ads vs. Influencer Marketing, Inside Profound’s $20M Pitch Deck, Helping Brands Show Up in AI Search, Your Greatest Strength Is Also Your Weakness
Dive into the world of cookie entrepreneurship and discover how creative marketing can build a brand from scratch. The conversation navigates the nuances of podcast advertising versus influencer marketing, highlighting the importance of execution and speed in business. Explore the complexities of raising capital and the challenges of market competition. Uncover the paradox of strengths and weaknesses in strategy, as well as the need for adaptability in today's fast-paced environment. It's a sweet blend of insights for aspiring marketers and entrepreneurs!
38 snips
Jul 17, 2025 • 17min
8,000 People vs. 1 Chatbot – Who Does It Better?
This discussion highlights how AI is reshaping marketing strategies and job functions. The speakers emphasize the significance of brand and distribution as competitive advantages. They delve into the rise of large language models and their impact on content strategies. Controversial marketing tactics and their implications are also explored. Additionally, the future of advertising is examined through innovative platforms and synthetic customer development, showcasing how technology is transforming customer interactions.
44 snips
Jul 16, 2025 • 29min
To Become Rich, Chase Pain
Enduring discomfort is essential for achieving excellence and building wealth. The hosts discuss the importance of raising emotionally resilient children, highlighting how modern conveniences can hinder growth. They emphasize embracing short-term pain for long-term gains in both personal and professional realms. The conversation also touches on effective B2B marketing strategies using platforms like LinkedIn and discusses the implications of rising tech subscription costs on consumer behavior. Finally, they explore advanced tools that can streamline marketing processes.
26 snips
Jul 15, 2025 • 21min
Google Engineer Reveals the SEO Algorithm
Discover the inner workings of Google's ranking algorithm and how its simplicity might surprise you. Learn why controlling your organizational narrative is crucial for leaders and how effective communication can boost employee morale. The podcast dives into the profound impact of storytelling in business, especially in combatting misinformation. It also explores how social media influences public perception and the challenges in altering entrenched beliefs. Engage with the idea that transparency and integrity are key in navigating today's complex digital landscape.
31 snips
Jul 14, 2025 • 24min
ChatGPT Quietly Switches From Bing to Google
The shift from Bing to Google raises questions about the Microsoft-OpenAI partnership and its effects on businesses. Marketing agencies are transforming to adapt to regulations and the evolving digital landscape. Strong relationships and trust remain vital for B2B success, with referrals still playing a crucial role. Additionally, navigating challenges during COVID and learning from failures are emphasized as key strategies for consistency and growth.
