Marketing School - Digital Marketing and Online Marketing Tips AI has changed SEO forever (SEO vs GEO)
46 snips
Sep 25, 2025 Discover how AI is reshaping SEO strategies and the importance of co-citations and FAQs for boosting visibility. The hosts delve into why many teams struggle to see return on investment from AI and outline effective agentic workflows. Learn about Peter Thiel's monopoly framework, emphasizing the value of starting small and scaling thoughtfully. They also highlight the challenges of enterprise marketing and stress focusing on fundamentals over trendy features. Packed with actionable insights, this conversation is a must-listen for savvy marketers.
AI Snips
Chapters
Books
Transcript
Episode notes
Make Content Work For Google And AI
- AI systems prefer long conversational prompts and lean on co-citations rather than deep filtering.
- Structure content (FAQ, summaries, NAP, factual nuggets, bundled subtopics) to win both Google and AI citations.
AI Pulls From Low-Authority Sources Now
- Current AI models often surface content from random, low-authority sites when answering "best" queries.
- This behavior mirrors an early Google phase and will likely be tightened over time.
Use MCPs To Turn AI Into ROI
- Use MCPs (agentic/API-like platforms) to connect tools and unlock measurable AI ROI.
- Without MCP-driven workflows most teams (~96%) will not see financial returns from AI.
