Marketing School - Digital Marketing and Online Marketing Tips Why Framing Is Everything
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Oct 1, 2025 Delve into the psychology of framing and its surprising effects on perception, like how child-mortality data shifts with different headlines. Explore the concept of decoy pricing and how it influences consumer decisions. Learn about the long-term impact of marketing strategies, with insights from a business reset story and the evolution of SEO and referrals. Discover the importance of referrals and partnerships versus traditional lead sources. Plus, hear about innovative content strategies, including the use of AI tools in marketing.
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Framing Controls Perception
- The same data can be framed to tell three very different stories about progress and urgency.
- Framing controls perception even when the underlying facts stay constant.
Use Decoy Pricing To Guide Choices
- Use a deliberately weak or extreme option to nudge users toward the plan you want them to pick.
- Design pricing pages so the decoy makes the target option feel clearly superior.
The Economist Pricing Example
- The Economist example showed print-only, digital-only, and print+digital where the combo dominated.
- That design made choosing print+digital an obvious, value-forward decision.