Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
50 snips
Aug 14, 2025 • 35min
Ryan Trahan’s Bike Boom, AI’s Winners & Losers, and the SEO Comeback
Explore the innovative world of influencer marketing and how unique partnerships can drive revenue growth. Delve into the importance of ideation in content creation and the shifting economic signals affecting consumer behavior. The integration of AI is reshaping marketing strategies, transforming traditional SEO tactics, and enhancing business efficiency. Discover insights into consumer preferences in the automotive industry and how companies can leverage these trends for better market understanding.
9 snips
Aug 13, 2025 • 18min
Female Models Close 67% More Deals, the Hidden Costs in Ad Targeting, and Snapchat’s Money Play
Discover how FIMO models can increase sales close rates by 67% through the captivating psychology of beauty. Dive into cultural shifts reshaping marketing strategies, emphasizing the need for authenticity and ideal customer insights. Explore the evolution of advertising on platforms like Snapchat, which offers significant ROI, especially for younger audiences. Gain insights into streamlining marketing efforts with integrated tools and discover how dynamic branding can make all the difference in a competitive landscape.
12 snips
Aug 12, 2025 • 16min
Closing More Leads, Losing Google Traffic, and Calling Out SEO’s Biggest Lie
Dive into the creative marketing strategies of Erewhon and discover the surprising earnings of top OnlyFans creators. The conversation explores how entitlement can hinder success and weighs the roles of luck and hard work in achieving business milestones. Networking is emphasized as a crucial avenue for growth, while the hosts share insights on precision targeting using LinkedIn for B2B marketing. Tune in for an analysis of Google's search traffic fluctuations and Reddit's struggles with algorithm changes.
10 snips
Aug 11, 2025 • 18min
Luxury Grocery Retention, OnlyFans Earnings, and the Role of Luck in Getting Rich
Explore how Air One cleverly uses glass jars to boost customer retention while also discussing fascinating income disparities among OnlyFans creators. Discover how entitlement can derail success in the fast-paced financial world. The conversation dives into the critical balance of luck versus hard work in entrepreneurship, shared through personal stories and insights. Finally, the role of luck in company valuations is examined, underscoring the influence of timing on business success.
17 snips
Aug 7, 2025 • 24min
Your ChatGPT Searches Were Temporarily Visible in Google Search Results
The podcast dives into how AI is transforming YouTube content and revenue, raising data privacy concerns along the way. It examines strategies for creating and packaging AI-driven content effectively. The discussion also covers the complexities of managing businesses under private equity versus maintaining an entrepreneurial spirit. Insights into leveraging partnerships and tools for marketing and e-commerce success add depth, while the importance of control in business is highlighted, emphasizing how autonomy can spur innovation.
32 snips
Aug 6, 2025 • 19min
Peer Groups Will Make You Rich (With A Caveat)
Discover the power of peer groups and how the right connections can accelerate your growth. Delve into innovative financial strategies, like converting credit card points into cryptocurrency. Explore the intricate relationship between genetics, lifestyle choices, and societal views on obesity. Learn about the importance of intentional networking and adapting in today’s competitive landscape while enjoying light-hearted health anecdotes. This conversation brims with actionable insights for both personal and professional development.
54 snips
Aug 5, 2025 • 23min
Marketers MUST jump on Claude agents TODAY
Listeners dive into insights from the recent CMO Awards in Colombia, spotlighting the intricacies of global marketing. The conversation reveals the gaps in marketing knowledge and budget allocation across regions. There's a focus on the current integration of AI tools in marketing and the disparity between excitement and tangible results. Additionally, the discussion touches on evolving brand strategies influenced by social issues and emphasizes the need for careful navigation of marketing budgets for both startups and established brands.
12 snips
Aug 4, 2025 • 29min
You Can't Be Rich Without Volatility
Explore the intriguing relationship between wealth and risk, as embracing volatility becomes crucial for business growth. Discover how leveraging debt can fuel expansion and the shifting dynamics of agency perceptions in a tech-driven world. Learn about the impact of AI on marketing efficiencies and employment, and how startups can harness flexibility for success. Plus, get insights on the transformative power of lesser-known AI tools like Claude in enhancing marketing strategies.
6 snips
Jul 31, 2025 • 16min
What Partnering Can Be a Better Form of Marketing?
Discover the transformative power of partner marketing and learn how it can surpass traditional strategies. The conversation dives into the balance of teaching and doing in leadership, illustrating effective management styles. Explore the high-stakes landscape of podcast sponsorships and its financial implications. Plus, delve into the intriguing world of viral marketing, where ethical boundaries are tested by clever yet controversial tactics. Join them for insightful anecdotes and modern marketing wisdom!
48 snips
Jul 30, 2025 • 24min
How to Produce Content at Scale With Podcasting, Content, and Webinars
Discover how to efficiently scale content using podcasts, webinars, and short-form videos. Eric and Neil discuss the economics of webinars and the balance between quality and quantity in lead generation. They dive into the nuances of personal branding and its impact on business opportunities, talent recruitment, and even fame management in a digital age. The conversation also touches on defining success through humility versus vanity metrics, making this a treasure trove for aspiring marketers and content creators.
