Marketing School - Digital Marketing and Online Marketing Tips Should Entrepreneurs Sell Courses?
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Nov 3, 2025 Explore the real ROI of selling online courses, with insights on using them as low-margin tripwires for customer acquisition. Discover how packaging and craftsmanship can lead to viral success on YouTube. The hosts debunk myths about AI SEO and geo optimization while emphasizing the importance of going live in the evolving landscape of digital marketing. They also discuss the stigma surrounding course creators versus content marketers, and the value of authenticity in engaging with audiences.
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Use Courses As Tripwires
- Use low-price tripwires like cheap courses to acquire customers and make upsells easier.
- Collect payment info and leverage initial purchases to convert more clients into higher-ticket services.
Repackage Content Into Evergreen Offers
- Repackage existing content (webinars, talks) into evergreen courses or bundles to reduce creation effort.
- Consider giving courses away free or low-cost and use an ascension model to build your list and trust.
Course Sales Change Your Perception
- Selling courses can brand you as a 'course person' and attract skepticism or accusations of grifting.
- Accepting that reputational cost may be necessary if the course funnels customers and drives business growth.