Marketing School - Digital Marketing and Online Marketing Tips ChatGPT Continues to Lose GenAI Traffic Share
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Oct 29, 2025 In a revealing discussion, the hosts analyze the recent traffic share shift from ChatGPT to Gemini, fueled by Google's ecosystem. They explore how ChatGPT's memory features could enhance user retention, while also delving into the complexities of using AI for accounting and the importance of expert verification. The conversation expands to global marketing strategies, particularly in Japan, highlighting creative risks. Finally, they touch on the phenomenon of companies that experience slow growth before a surge in success.
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Gemini Gaining Ground On ChatGPT
- SimilarWeb shows ChatGPT's share fell from 87.1% to 74.1% while Gemini rose from 6.4% to 12.9% in one year.
- Market share is shifting as Google leverages its ecosystem to grow Gemini rapidly.
Google's Ecosystem Powers Gemini
- Google leverages YouTube, Android, Chrome, TPUs and multimodal models to accelerate Gemini's adoption.
- Integration with Google properties gives Gemini strategic distribution advantages over standalone apps.
Memory Drives ChatGPT Retention
- ChatGPT's memory and personalized history drive rising retention and deeper engagement over time.
- Retention looks like a compounding product moat as returning users increase their usage intensity.