Marketing School - Digital Marketing and Online Marketing Tips GEO, SEO, AI SEO, AEO… Which One Will Win?
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Oct 20, 2025 Dive into a lively debate over the future of SEO terminology like GEO, AI SEO, and AEO. Discover how speaking client language trumps industry jargon for better engagement. Learn about optimizing visibility across platforms like YouTube and Reddit, and hear cautionary tales of failed podcast experiments. The hosts critique the folly of squandering marketing budgets on ineffective strategies, while emphasizing the importance of targeting the right audience. Tune in for insights on adapting communication and the challenges of driving change in large organizations.
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Client Language Determines Success
- Neil Patel says the winning term is whatever clients use, because client language drives business decisions.
- If you don't match client vernacular, you lose credibility and business opportunities quickly.
Match The Client's Terminology
- Adapt your terminology to the customer's language during sales conversations.
- Avoid correcting clients; speak their language to increase your chances of closing deals.
Search Happens Everywhere Now
- Search Everywhere Optimization captures the multi-platform reality of modern discovery.
- It treats YouTube, Reddit, Instagram and LLM-driven results as part of one broader search ecosystem.