Marketing School - Digital Marketing and Online Marketing Tips 7 unorthodox things we'd do with our marketing, if we had to go back in time
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Oct 21, 2025 Reflecting on past marketing strategies, the hosts share lessons on the power of outbound email outreach and the importance of message adaptation. They discuss the benefits of partnering for webinars and using influencer collaborations to boost visibility. Missed opportunities fuel future growth, highlighting the need for paid speaking engagements and local podcast appearances to reach targeted audiences. Tips include refining sales collateral and adjusting strategies based on new market insights to drive conversions.
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Exploit Winning Outbound Sequences
- Do massively scale outbound email when it’s working instead of underinvesting.
- Warm many subdomain inboxes, test sequences, then double down on the winning one.
Agency Creates Many Warmed Inboxes
- Eric described an agency tactic of creating 60–100 warmed inboxes on variant domains for outreach.
- They test 14 sequences, pick winners, and scale the top performer aggressively.
Small Spend Yielded Big Enterprise Deals
- Eric spent ~$12k (including gift cards) and generated two near-closing enterprise deals.
- Estimated ROI looked excellent: $12k cost against contracts worth over $264k in ARR.