In this episode, Eric and Neil reflect on what they wish theyโd done differently in their 2024 marketing strategies. They share candid lessons on outbound marketing, messaging pivots, and collaboration tactics that brought real results. Learn why doubling down on outbound email, revising your messaging early, and leveraging webinars, influencer partnerships, and podcasts can significantly impact growth. Plus, hear about the opportunities they missedโand how you can avoid the same mistakes.
TIMESTAMPS
(00:00) What we wish weโd doubled down on in 2024
(06:30) The outbound process: gift cards, subdomains, and deliverability
(14:00) Messaging mistakes and shifting to search everywhere optimization
(20:00) Influence partners, paid speaking, and why collaboration matters
(27:00) Why missed opportunities fuel next yearโs marketing strategy
๐๐๐ข๐จ๐ง ๐ง๐๐ ๐๐๐๐ก๐ก๐๐
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
LEARN MORE ABOUT THE HOSTS
Eric Siu โ Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
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