Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
12 snips
Sep 2, 2025 • 15min
AI for Agencies, Content From CEOs... What’s Actually Worth Doing?
Explore how AI is changing the landscape for agencies while highlighting the irreplaceable value of human relationships in client services. Discover the importance of executives crafting content that truly speaks to their audience and uses personal experiences to build trust. Dive into strategic content approaches that enhance online presence and engagement, emphasizing tailored strategies to connect effectively with target markets. This lively conversation reveals priceless insights for navigating the future of marketing.
30 snips
Sep 1, 2025 • 16min
How We Maximize Conference ROI and the Truth About Google vs. ChatGPT
Discover strategies for maximizing ROI at conferences, with a focus on relationship-building and proactive networking, especially through LinkedIn. The discussion shifts to the evolving search landscape, comparing the growing role of ChatGPT against Google's longstanding dominance. Tune in for insights on how AI is transforming user intent and search behaviors, as personal anecdotes reveal a shift toward chat-based exploration over traditional search methods.
52 snips
Aug 28, 2025 • 17min
How ChatGPT's Search Algorithm Works, Is ChatGPT the New Distribution?, AI Recruiters vs. Humans, Does Traffic Even Matter Anymore?
Explore the inner workings of ChatGPT's ranking model and why fresh content is vital for visibility. Discover how AI is revolutionizing distribution channels in marketing. Learn about the shift towards AI and paid models in recruitment, where efficiency meets applicant satisfaction. The discussion also highlights the debate over traffic metrics, questioning their connection to revenue. Finally, see how personal development in AI skills is redefining hiring standards and shaping corporate culture.
54 snips
Aug 27, 2025 • 16min
How to Rank SEO #1 Forever, ChatGPT Traffic Crash, and a Short Form Sales Hack
Discover how SEO strategies are changing, focusing on the need for high-quality content and an omnichannel approach. Learn about recent traffic trends from platforms like ChatGPT and Reddit. The hosts delve into effective content creation techniques through YouTube and webinars to boost engagement. They highlight the importance of producing quality material over generic content and share insights on striking the right balance in marketing strategies to succeed in a fluctuating digital landscape.
10 snips
Aug 26, 2025 • 21min
How Piggybacking on Big Brands Drives Sales + Is Liquid Death’s Hype Killing Its Brand?
Explore how brands can ride the wave of popular culture to boost sales, as illustrated by Nintendo and a quirky dinner service. Delve into the viral nature of controversial content and the balance needed for brand identity. Discover the pressures faced by funded brands like Liquid Death and the quest for maintaining quality in a crowded market. The discussion also touches on the complexities of sustaining celebrity status in a fast-paced world, offering a humorous look at unexpected water quality issues.
Aug 25, 2025 • 34min
Will Lower Rates Spark a Marketing Boom?, Hormozi’s $105.5M Funnel & Why Everyone Hates Course Sellers
The hosts dive into how lowering interest rates could ignite marketing strategies for small to medium businesses. They critically assess the course-selling industry, likening it to a Ponzi scheme, while offering insights from Alex Hormozi’s successful webinar. The discussion also highlights shifts in advertising budgets and the emerging dominance of independent agencies. Emphasizing long-term growth amidst financial pressures, they share practical strategies for sustainable marketing in a changing economy.
73 snips
Aug 21, 2025 • 23min
AI Is Changing the Workplace, Agency Reality Check, Cold Emails That Work, and Marketing’s New Price Tag
Explore how AI is reshaping the workplace and the evolving roles within healthcare and education. Delve into the contrasting dynamics of SaaS valuations and the challenges agencies face in a tightening market. Learn how gaming can enhance learning experiences. Discover the implications of rising marketing costs on businesses and effective strategies for cold emailing to generate leads. Understand the performance gaps in the agency landscape and why adaptation to technological disruptions is crucial for success.
36 snips
Aug 20, 2025 • 21min
The Truth About Personal Brands, $236K to Manage a CEO, LinkedIn vs. X, and AI’s Biggest Shift
Discover the rising significance of personal branding in today’s digital landscape. Uncover the challenges of launching a media company and balancing distribution with a strong personal brand. Learn why managing a CEO's online presence can command a hefty salary, and how a compelling mission drives employee dedication at spaces like SpaceX. Explore the contrasting dynamics of LinkedIn and X, where one clings to tradition while the other embraces change. Dive into AI's transformative impact on work expectations as technology continues to evolve.
45 snips
Aug 19, 2025 • 24min
You Think Your Views Matter?, The Government Paid $620M for a Website, SEO Is Back!, $22B vs. $3.5B Startup
Discover why having a strong audience influence trumps mere follower counts. Delve into the evolution of performance-based marketing and the pros and cons it entails. Learn about the resurgence of SEO thanks to AI advancements and how it's reshaping digital marketing strategies. The discussion also contrasts tech startups Brex and Ramp, spotlighting Ramp's execution and innovation in the corporate card market. This engaging conversation covers the vital connections between strategy, execution, and competitive dynamics.
43 snips
Aug 18, 2025 • 22min
Easiest Way to Grow Your LinkedIn Following as an Entrepreneur (But Should You Do It?)
Discover effective strategies for expanding your LinkedIn following with bold and authentic communication. Explore the power of using controversial content to boost visibility while considering the risks to your brand. Learn how recruitment and strong personal relationships enhance business growth. Understanding hiring values, trust, and building solid teams can transform your marketing efforts. Embrace a multi-channel approach and watch your network flourish!
