Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
9 snips
Nov 4, 2025 • 20min
The Hard Numbers Around Layoffs Today
They dive into the wave of layoffs hitting giants like Amazon and Microsoft, debating if AI advancements or pandemic-era overhiring are to blame. Insightful analysis of ADP's job reports reveals conflicting labor trends, while they explore the rising efficiency of AI in the workplace. The discussion includes the impact of layoffs on company profitability and how consulting firms might adapt to the AI-driven future. Striking marketing moves from Disney and Google spark curiosity about their implications, rounding out a thought-provoking dialogue.
11 snips
Nov 3, 2025 • 23min
Should Entrepreneurs Sell Courses?
Explore the real ROI of selling online courses, with insights on using them as low-margin tripwires for customer acquisition. Discover how packaging and craftsmanship can lead to viral success on YouTube. The hosts debunk myths about AI SEO and geo optimization while emphasizing the importance of going live in the evolving landscape of digital marketing. They also discuss the stigma surrounding course creators versus content marketers, and the value of authenticity in engaging with audiences.
37 snips
Oct 30, 2025 • 21min
Listicles Drive 9 in 10 Third-Party Mentions in AI Search
New findings reveal that listicles dominate AI search, generating a staggering 90% of mentions. The hosts dive into how algorithms will filter out spam and prioritize authority instead. They discuss the impact of remote work dynamics on company efficiency and the importance of strong, lasting relationships in marketing. Additionally, they analyze the challenges of lead volume in a sluggish economy, and the strategic decisions businesses face between moving upstream or raising prices to sustain growth.
28 snips
Oct 29, 2025 • 23min
ChatGPT Continues to Lose GenAI Traffic Share
In a revealing discussion, the hosts analyze the recent traffic share shift from ChatGPT to Gemini, fueled by Google's ecosystem. They explore how ChatGPT's memory features could enhance user retention, while also delving into the complexities of using AI for accounting and the importance of expert verification. The conversation expands to global marketing strategies, particularly in Japan, highlighting creative risks. Finally, they touch on the phenomenon of companies that experience slow growth before a surge in success.
28 snips
Oct 28, 2025 • 22min
Is This the Best Vibe Coding Design App?
This discussion explores effective CRO workflows using Spiralyze insights for A/B testing. AI prototyping tools like Alloy.app streamline design processes. The hosts debate when to DIY versus delegate tasks and provide a checklist for homepage redesigns. They also delve into strategies for boosting podcast ad revenue with pre-rolls and mid-rolls. Additionally, there's a focus on Gen Z's shift towards social-media-centric search, along with insights into managing brand search traffic and PPC tactics.
24 snips
Oct 27, 2025 • 23min
How AI is Actually Affecting The Labor Market
Explore how AI is reshaping the labor market with fascinating worker stories and the rise of the diamond-shaped workforce. Discover the demand for hybrid strategists who blend strategy with hands-on AI tools for greater output. Hear how some roles may face disruption, yet new AI-capable positions are emerging. Learn about the implications of McKinsey's findings on AI adoption in marketing, and how AI is driving revenue through new channels while creating a need for strategic leadership.
36 snips
Oct 23, 2025 • 22min
The Right Way to Speak at Conferences
Discover the secrets to impactful conference speaking as Eric and Neil share tips for creating memorable talks that drive action. They emphasize the power of networking post-presentation and building long-term relationships with attendees. Learn from top SEO influencers and their successful YouTube strategies. Dive into the importance of data-driven content to engage enterprise leads and hear how listening to sales calls can shape your content strategy. Plus, explore trends in lead generation for agencies.
24 snips
Oct 22, 2025 • 25min
75,000 Person Agency is Doomed
In a rapidly changing AI landscape, mediocrity is being punished like never before. The hosts delve into the staggering reality that only 1% of companies are effectively leveraging AI. They discuss the challenges facing large agencies that struggle to adapt, alongside insights on hiring trends and lead performance. Value-based pricing strategies emerge as a key theme for closing larger B2B deals, while the debate on AI's true impact on agency revenue continues. Tune in for actionable strategies and essential industry shifts!
34 snips
Oct 21, 2025 • 25min
7 unorthodox things we'd do with our marketing, if we had to go back in time
Reflecting on past marketing strategies, the hosts share lessons on the power of outbound email outreach and the importance of message adaptation. They discuss the benefits of partnering for webinars and using influencer collaborations to boost visibility. Missed opportunities fuel future growth, highlighting the need for paid speaking engagements and local podcast appearances to reach targeted audiences. Tips include refining sales collateral and adjusting strategies based on new market insights to drive conversions.
26 snips
Oct 20, 2025 • 19min
GEO, SEO, AI SEO, AEO… Which One Will Win?
Dive into a lively debate over the future of SEO terminology like GEO, AI SEO, and AEO. Discover how speaking client language trumps industry jargon for better engagement. Learn about optimizing visibility across platforms like YouTube and Reddit, and hear cautionary tales of failed podcast experiments. The hosts critique the folly of squandering marketing budgets on ineffective strategies, while emphasizing the importance of targeting the right audience. Tune in for insights on adapting communication and the challenges of driving change in large organizations.
