Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
21 snips
Jan 1, 2026 • 26min
Why X Crushes Meta's Threads
The hosts explore the contrasting mindsets of X and Threads, highlighting how a victim mentality stifles progress. They discuss the merits of specialization versus being well-rounded, supported by a peak performance study. Insights on recruiting reveal the importance of retention and innovative hiring practices like paid assignments. The conversation also touches on the responsibilities that come with branding power, exemplified by Diddy's journey. Finally, they share holiday expectations in sales roles and how businesses adapt during this season.
Dec 31, 2025 • 23min
How Nano Banana Saved Google
Discover how ‘Nano Banana’ boosted Google Gemini's user growth from 350M to 650M by 2025. The discussion highlights students favoring free AI tools over paid options like ChatGPT. Learn about the evolving AI-driven demand generation strategies and the importance of free distribution in scaling services. Skepticism around VC data and bold claims about SEO's demise spark a lively debate. The duo emphasizes that consistent effort can lead to unexpected success and opportunities in the ever-changing digital landscape.
47 snips
Dec 30, 2025 • 21min
The 7 Powers Of Business
Dive into the unique 7 Powers framework for building competitive business moats—covering everything from branding to switching costs. Discover how AI fluency can transform organizations with practical strategies like hackathons and KPI-driven adoption. Learn why Google excels with its vertical integration across the AI ecosystem. The hosts also emphasize the importance of adaptability and common sense in navigating AI advancements, urging leaders to foster a culture of AI-driven innovation.
55 snips
Dec 29, 2025 • 19min
How Marketing Will Completely Change in 2026
Marketing predictions for 2026 reveal exciting shifts in the landscape. SEO and AEO will learn to coexist amid rising uncertainties. In-person events are expected to outshine algorithms, fostering genuine community connections. Automation will enhance efficiency, but humans remain invaluable. The focus will shift towards switching costs over mere feature perfection for SaaS companies. With rapidly evolving AI, marketers must continuously adapt to stand out. This discussion serves as a practical guide for navigating the future of marketing.
55 snips
Dec 26, 2025 • 18min
Is Storytelling the New Marketing?
Discover why the title 'storyteller' is trending in corporate roles, with companies like Vanta offering hefty salaries. Learn how storytelling makes brands stand out in the AI-dominated landscape. Neil and Eric delve into techniques like emotional roller coasters and the power of tension using 'but' beats. They analyze YouTube data, revealing optimal video lengths and the importance of impactful titles and thumbnails for virality. Understand why every founder should embrace storytelling as a core element of their strategy.
Dec 24, 2025 • 20min
What We Would Gamble On
Neil and Eric discuss strategic bets in business, highlighting crypto's potential and the importance of timing in hiring. They reveal insights on outbound email strategies, including the effectiveness of gift card incentives. The duo shares the biggest marketing wins and losses anticipated for 2025, along with the surprising revenue podcasts generate through ads and brand trust. Ultimately, they emphasize that quality leads outperform sheer volume and provide lessons from their experience in marketing and business growth.
Dec 24, 2025 • 21min
AI Law Firm Hits $100M But…
Dive into the intriguing clash of AI hype versus real-world usage. Discover the story behind Harvey AI's massive valuation despite low user adoption. Explore the retention challenges plaguing Microsoft Copilot and the impact of AI on sales teams. Unpack how companies justify AI expenses and the actual value they derive. Learn about the surprising ROI insights from ZoomInfo’s AI investments and how engineering productivity gains might be less impressive than advertised. Finally, see how AI SEO strategies stack up against traditional methods.
Dec 22, 2025 • 24min
Best Work Investment of the Year
In a surprise live discussion, the hosts dive into the top work investments of the year. They emphasize the importance of high-quality peer groups and how selective networking lunches can yield significant benefits. There’s a focus on maintaining a high talent bar during hiring to avoid the pitfalls of lower performers. The episode also touches on the value of relational wealth over monetary wealth, backed by personal stories. Plus, they share their favorite AI tools for boosting productivity and creativity in marketing.
Dec 18, 2025 • 26min
Your Hiring Strategy Is Broken (Here's Why)
The hosts dive into the nuances of hiring, revealing that sourced candidates often trounce job ads for higher roles. They emphasize the value of leveraging personal networks for executive hires to avoid costly mistakes. Cultural fit is described as a 60-day moving average, reflecting recent team dynamics. A riveting discussion unfolds about how hiring B players can lead to the infamous 'Bozo explosion.' Plus, they explore effective LinkedIn tactics and the implications of choosing services over SaaS in the business landscape.
Dec 17, 2025 • 24min
Founders Cannot Outsource Recruiting
Founders must take charge of recruiting, as early hires shape a company's culture. A-players attract other top talent, leading to a high-performance team. An expensive hire can yield significant returns if chosen wisely. Instead of micromanaging, replace underperformers to foster a self-managing team. Retention strategies should focus on understanding what top talent truly values. On the YouTube front, simpler edits are trending, and niche audiences are proving to be more lucrative than broad ones. Balance content strategy for optimal engagement and revenue.
