Marketing School - Digital Marketing and Online Marketing Tips Your Hiring Strategy Is Broken (Here's Why)
Dec 18, 2025
The hosts dive into the nuances of hiring, revealing that sourced candidates often trounce job ads for higher roles. They emphasize the value of leveraging personal networks for executive hires to avoid costly mistakes. Cultural fit is described as a 60-day moving average, reflecting recent team dynamics. A riveting discussion unfolds about how hiring B players can lead to the infamous 'Bozo explosion.' Plus, they explore effective LinkedIn tactics and the implications of choosing services over SaaS in the business landscape.
AI Snips
Chapters
Transcript
Episode notes
Source Executives From Your Network
- For executive or high-impact roles, source candidates from your network instead of relying on broad recruiting.
- A wrong executive hire can ruin client relationships and cost far more than salary, so prioritize trusted referrals.
Bootstrapped Recruiting When HR Was Overloaded
- Mike began recruiting himself after the internal recruiting team was overwhelmed with dozens of open roles.
- That hands-on sourcing produced hires when the recruiting team said they 'didn't have the time.'
Use Job Ads To Fill Mid-Level Roles
- Don't dismiss job ads and LinkedIn ads for mid-level and director roles; they can surface strong candidates quickly.
- Spend modest ad budget to scale applications when sourcing capacity is limited.