Marketing School - Digital Marketing and Online Marketing Tips Best Work Investment of the Year
Dec 22, 2025
In a surprise live discussion, the hosts dive into the top work investments of the year. They emphasize the importance of high-quality peer groups and how selective networking lunches can yield significant benefits. There’s a focus on maintaining a high talent bar during hiring to avoid the pitfalls of lower performers. The episode also touches on the value of relational wealth over monetary wealth, backed by personal stories. Plus, they share their favorite AI tools for boosting productivity and creativity in marketing.
AI Snips
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Transcript
Episode notes
Choose Peer Groups By Quality
- Be intentional about peer groups and prioritize quality over joining many organizations.
- Cut groups that don’t align with your values or require you to pull people into engagement.
Weekly Lunches Yield High Odds
- Say yes to selective weekly lunches and meet new people regularly to expand opportunities.
- Expect roughly 2–3 wins per 10 meetings across customers, intros, or useful tips.
Founders Must Guard Hiring Standards
- Micromanage your company's talent bar; founders should be directly involved in hiring decisions.
- Protect the castle by rejecting hires who dilute culture or lower standards even if it annoys the team.