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Hosted by Neil and Eric, this surprise live episode breaks down the best business investments of the year: choosing high-quality entrepreneur peer groups (YPO, EO style forums), saying yes to selective lunch networking, and protecting the talent bar with founder-level hiring discipline. They unpack why great people compound results, how enterprise deals often start from event relationships and long RFP cycles, and why relational wealth beats monetary wealth. Plus, favorite AI tools for productivity and marketing: Granola for meeting notes, Nano Banana for ad images, and NotebookLM for faster slide decks. Sponsor: npdigital.com.
Key takeaways:
-Peer groups: quality over quantity.
-Networking lunches: 2 to 3 wins per 10.
-Talent bar: founders must enforce it.
Chapters:
00:00 Surprise live kickoff
00:21 Peer groups that matter
02:47 Weekly lunch networking
05:05 Founder-led talent bar
09:33 Relational wealth lesson
11:12 Travel, events, RFPs
15:28 AI tools: Granola, Nano Banana, NotebookLM
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Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
ποΈ Learn More About the Hosts
Eric Siu β Leveling Up: / @levelingupofficial
Neil Patel: / @neilpatel
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