Marketing School - Digital Marketing and Online Marketing Tips What We Would Gamble On
Dec 24, 2025
Neil and Eric discuss strategic bets in business, highlighting crypto's potential and the importance of timing in hiring. They reveal insights on outbound email strategies, including the effectiveness of gift card incentives. The duo shares the biggest marketing wins and losses anticipated for 2025, along with the surprising revenue podcasts generate through ads and brand trust. Ultimately, they emphasize that quality leads outperform sheer volume and provide lessons from their experience in marketing and business growth.
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Hire For Stage, Not Just Quality
- Hire great people but time the hires to your business stage to maximize ROI.
- If unsure, keep a talent list and nurture candidates until the company is ready to scale them into roles.
Plow Back Into Your Business First
- Reinvesting profits into your own business often outperforms external gambles.
- Neil Patel and Eric Siu still consider selective crypto bets as speculative upside plays.
Use Curated In-Person Events For Enterprise Leads
- Run in-person, handpicked meetups and speeches to build enterprise relationships.
- Focus on quality attendees to increase RFP volume and larger, multi-region deals.