Marketing School - Digital Marketing and Online Marketing Tips The 7 Powers Of Business
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Dec 30, 2025 Dive into the unique 7 Powers framework for building competitive business moats—covering everything from branding to switching costs. Discover how AI fluency can transform organizations with practical strategies like hackathons and KPI-driven adoption. Learn why Google excels with its vertical integration across the AI ecosystem. The hosts also emphasize the importance of adaptability and common sense in navigating AI advancements, urging leaders to foster a culture of AI-driven innovation.
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Seven Powers Moat Framework
- Hamilton Helmer's Seven Powers framework defines seven durable competitive moats companies can pursue.
- The seven are branding, process power, switching costs, scale economies, cornered resources, network economies, and counter-positioning.
Real Examples Bring Moats To Life
- Eric and Neil illustrate each power with clear examples like agencies, Meta, Toyota, and Coca-Cola.
- They use performance-based pricing, network effects, manufacturing process power, and branding to make the concepts tangible.
Vertical Integration Is The AI Moat
- Vertical integration across apps, models, cloud, and silicon creates the strongest AI moat today.
- The hosts argue Google leads because it owns TPUs, infrastructure, LLMs, and applications like Gemini.
