Marketing School - Digital Marketing and Online Marketing Tips How to Create Content for AI, Gymshark’s Sorority Play, and Rethinking Burnout
41 snips
Sep 9, 2025 Content creation is evolving, shifting from keywords to in-depth topics, significantly influenced by AI's impact on SEO. Engagement on platforms like Reddit and YouTube is becoming crucial for authentic connections. The discussion also delves into Gymshark's clever sorority sponsorships as a cost-effective marketing strategy. Additionally, the hosts address the common struggle with burnout, emphasizing the importance of motivation and celebrating small wins to maintain morale in the workplace.
AI Snips
Chapters
Transcript
Episode notes
Topic-First Content Beats Keyword Stuffing
- Search and ChatGPT shifts mean content must cover whole topics, not just single keywords.
- Use images, videos, and multiple asset types to thoroughly address complex decisions like buying a car.
Play Native On Community Platforms
- Participate on native community platforms like Reddit and YouTube instead of forcing SEO tactics onto them.
- Optimize for platform-specific formats: thumbnails, retention, and packaging over keyword tags.
AI Pulls From A Diverse Source Mix
- AI aggregates many sources (Reddit, Wikipedia, YouTube and Google) when answering queries.
- Focus content across those top sources to influence generative outputs.