How to Create Content for AI, Gymshark’s Sorority Play, and Rethinking Burnout
Marketing School - Digital Marketing and Online Marketing Tips
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Intro
This chapter explores the transition from keyword-centric content strategies to a more holistic, topic-based approach in the realm of generative engines. By comparing content creation to the car-buying process, it critiques traditional SEO methods and highlights the importance of quality and engagement on platforms like YouTube and Reddit.
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