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How to Create Content for AI, Gymshark’s Sorority Play, and Rethinking Burnout

Marketing School - Digital Marketing and Online Marketing Tips

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Exploring Cost-Effective Advertising through Sorority Sponsorships

This chapter explores the strategies of content generation and advertising on social media, specifically through the lens of Gymshark's sponsorship of a Big Ten sorority. It examines the cost-effectiveness of such endorsements and the societal challenges related to women's representation in marketing.

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