Marketing School - Digital Marketing and Online Marketing Tips AI for Agencies, Content From CEOs... What’s Actually Worth Doing?
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Sep 2, 2025 Explore how AI is changing the landscape for agencies while highlighting the irreplaceable value of human relationships in client services. Discover the importance of executives crafting content that truly speaks to their audience and uses personal experiences to build trust. Dive into strategic content approaches that enhance online presence and engagement, emphasizing tailored strategies to connect effectively with target markets. This lively conversation reveals priceless insights for navigating the future of marketing.
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VCs Push AI Automation As Margin Fix
- Venture capitalists are pitching AI to automate agency tasks and boost margins significantly.
- Neil and Eric see this as an oversimplification because agencies already reinvest and face political, relational work that AI can't easily replace.
VCs Suggest Replacing Account Managers
- Neil recounts VC calls suggesting account managers could be replaced by AI and his reaction to that idea.
- He explains account managers often manage internal politics with enterprise clients, which AI can't handle today.
Relational Capital Is Hard To Automate
- Eric calls relational capital a durable competitive advantage that AI won't easily replace.
- He expects sales and client-services relationships to remain human-driven for at least the next five years.
