Marketing School - Digital Marketing and Online Marketing Tips How We Maximize Conference ROI and the Truth About Google vs. ChatGPT
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Sep 1, 2025 Discover strategies for maximizing ROI at conferences, with a focus on relationship-building and proactive networking, especially through LinkedIn. The discussion shifts to the evolving search landscape, comparing the growing role of ChatGPT against Google's longstanding dominance. Tune in for insights on how AI is transforming user intent and search behaviors, as personal anecdotes reveal a shift toward chat-based exploration over traditional search methods.
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Plan Conferences With Relationship ROI
- Be proactive when attending conferences and plan meetings, recordings, and dinners in advance.
- Use events to build relationships that can turn into referrals or future business opportunities.
Recording Sessions And Dinners Around Conferences
- Eric records Marketing School live near conferences and organizes dinners to deepen in-person connections.
- These meetups aim to turn casual conference contacts into lasting relationships or referrals.
Cultivate Enterprise Relationships
- Set up meetings with known contacts and maintain relationships, especially with enterprise decision-makers.
- Focus on long-term referral value rather than immediate deals when targeting enterprise customers.