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How We Maximize Conference ROI and the Truth About Google vs. ChatGPT

Marketing School - Digital Marketing and Online Marketing Tips

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The Search Engine Showdown

This chapter explores the changing dynamics between Google and ChatGPT, emphasizing the growing preference for AI chatbots over traditional search engines. The speakers share personal anecdotes about using chat-based AI for more exploratory tasks, revealing a shift in user behavior toward seeking deeper knowledge and efficiency.

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