Marketing School - Digital Marketing and Online Marketing Tips How ChatGPT's Search Algorithm Works, Is ChatGPT the New Distribution?, AI Recruiters vs. Humans, Does Traffic Even Matter Anymore?
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Aug 28, 2025 Explore the inner workings of ChatGPT's ranking model and why fresh content is vital for visibility. Discover how AI is revolutionizing distribution channels in marketing. Learn about the shift towards AI and paid models in recruitment, where efficiency meets applicant satisfaction. The discussion also highlights the debate over traffic metrics, questioning their connection to revenue. Finally, see how personal development in AI skills is redefining hiring standards and shaping corporate culture.
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Freshness Dominates ChatGPT Ranking
- ChatGPT's retrieval uses a re-ranking model where freshness is a dominant quality signal.
- Many results were refreshed within the past 12 months, so updated content ranks better.
Update For Value, Not For Timestamps
- Don’t fake freshness by only changing a timestamp or one sentence.
- Update content to add real value that reflects current user needs and context.
LLMs As A Growing Distribution Channel
- ChatGPT and LLMs are emerging distribution channels but still small compared to Google.
- They offer strong early organic reach that will likely shift toward paid models over time.