Marketing School - Digital Marketing and Online Marketing Tips How Piggybacking on Big Brands Drives Sales + Is Liquid Death’s Hype Killing Its Brand?
Aug 26, 2025
Explore how brands can ride the wave of popular culture to boost sales, as illustrated by Nintendo and a quirky dinner service. Delve into the viral nature of controversial content and the balance needed for brand identity. Discover the pressures faced by funded brands like Liquid Death and the quest for maintaining quality in a crowded market. The discussion also touches on the complexities of sustaining celebrity status in a fast-paced world, offering a humorous look at unexpected water quality issues.
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Popularity Tie-Ins Drive Engagement
- Eric describes a real-life Mario Kart event in Vietnam and how tying products to popular culture drives attention.
- He shares a Peppa Pig dinner anecdote to show family-themed tie-ins boost revenue and engagement.
Controversy Amplifies Reach
- Viral content generates both praise and haters, which amplifies brand visibility through shares and controversy.
- Neil and Eric note controversy often strengthens reach even when sentiment is mixed.
Origins Shape Brand Paths
- Neil recounts Nintendo's origins as a trading-card company to illustrate long-term brand evolution.
- He contrasts that with Liquid Death's positioning as an edgy canned-water brand born from Warped Tour culture.