How Piggybacking on Big Brands Drives Sales + Is Liquid Death’s Hype Killing Its Brand?
Marketing School - Digital Marketing and Online Marketing Tips
00:00
Intro
This chapter explores how linking products to popular brands boosts their success, illustrated by a humorous Mario Kart event in Vietnam. The discussion also delves into a unique dinner service that ties meals to beloved children's characters, showcasing the effectiveness of brand recognition in increasing sales.
Transcript
Play full episode
