Marketing School - Digital Marketing and Online Marketing Tips Female Models Close 67% More Deals, the Hidden Costs in Ad Targeting, and Snapchat’s Money Play
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Aug 13, 2025 Discover how FIMO models can increase sales close rates by 67% through the captivating psychology of beauty. Dive into cultural shifts reshaping marketing strategies, emphasizing the need for authenticity and ideal customer insights. Explore the evolution of advertising on platforms like Snapchat, which offers significant ROI, especially for younger audiences. Gain insights into streamlining marketing efforts with integrated tools and discover how dynamic branding can make all the difference in a competitive landscape.
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Model In The Background Boosts Closes
- A salesperson hired a female model to sit in the background of sales calls and saw close rates jump from 24% to 67% in tests.
- Neil Patel explains status-by-association and repeated business uses models across demos, support, and collections with big KPI lifts.
Attractive Hires For Enterprise Pitches
- An agency founder brought attractive people to enterprise meetings and reported consistently higher close rates.
- The models smiled, nodded, and played “new hires” to create perceived status and credibility.
Target Your Ideal Customer First
- Eric Siu recommends targeting marketing to the brand's ideal customer instead of trying to be broadly inclusive in creative and messaging.
- He says this refocus produced double-digit sales growth for an automotive client by speaking directly to their core buyer.