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Female Models Close 67% More Deals, the Hidden Costs in Ad Targeting, and Snapchat’s Money Play

Marketing School - Digital Marketing and Online Marketing Tips

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Intro

This chapter explores how the presence of attractive models can dramatically boost sales success rates, including a case with a 67% close rate. It examines the psychological effects of beauty on client perceptions and decision-making, supported by examples and statistics showcasing improved sales performance.

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