Marketing School - Digital Marketing and Online Marketing Tips Easiest Way to Grow Your LinkedIn Following as an Entrepreneur (But Should You Do It?)
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Aug 18, 2025 Discover effective strategies for expanding your LinkedIn following with bold and authentic communication. Explore the power of using controversial content to boost visibility while considering the risks to your brand. Learn how recruitment and strong personal relationships enhance business growth. Understanding hiring values, trust, and building solid teams can transform your marketing efforts. Embrace a multi-channel approach and watch your network flourish!
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Controversy Fueled A LinkedIn Growth Example
- Lars Löffer grew his LinkedIn reach by directly calling out industry narratives and saying what others only think.
- His blunt, controversial posts (including swearing) drove massive follower and reach growth quickly.
Bold Truths Scale Reach But Carry Risk
- Saying what many privately believe unlocks big reach because most people lack the courage to post it.
- Neil admits he reads and enjoys blunt posts but avoids that style because it could harm his business relationships.
Becoming The 'Heel' To Boost Reach
- Eric tested the 'heel' approach by posting provocative claims to intentionally anger people and boost engagement.
- He reports higher-than-usual reach after posting controversial lines like "you don't deserve to be CEO or CMO unless you have 100,000 followers."