Marketing School - Digital Marketing and Online Marketing Tips You Can't Be Rich Without Volatility
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Aug 4, 2025 Explore the intriguing relationship between wealth and risk, as embracing volatility becomes crucial for business growth. Discover how leveraging debt can fuel expansion and the shifting dynamics of agency perceptions in a tech-driven world. Learn about the impact of AI on marketing efficiencies and employment, and how startups can harness flexibility for success. Plus, get insights on the transformative power of lesser-known AI tools like Claude in enhancing marketing strategies.
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Negotiation Highlights Wealth Volatility
- Eric Siu shared a negotiation story where an executive kept wavering despite legal costs and efforts.
- The executive wanted stability but hesitated on equity, illustrating fear of volatility in wealth creation.
Desire Gains Without Risk Is Unrealistic
- Neil Patel emphasized people want gains without risk, which is unrealistic in entrepreneurship.
- True wealth requires accepting downside risks and resilience, not downside protection only.
Hire Resilient Risk-Takers Only
- Avoid hiring individuals who want upside without taking risks or putting in effort.
- Value those who are resilient and willing to face business volatility repeatedly.