Marketing School - Digital Marketing and Online Marketing Tips You Think Your Views Matter?, The Government Paid $620M for a Website, SEO Is Back!, $22B vs. $3.5B Startup
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Aug 19, 2025 Discover why having a strong audience influence trumps mere follower counts. Delve into the evolution of performance-based marketing and the pros and cons it entails. Learn about the resurgence of SEO thanks to AI advancements and how it's reshaping digital marketing strategies. The discussion also contrasts tech startups Brex and Ramp, spotlighting Ramp's execution and innovation in the corporate card market. This engaging conversation covers the vital connections between strategy, execution, and competitive dynamics.
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Influence Trumps Follower Counts
- Audience influence matters more than raw view or follower counts when driving revenue.
- An audience must align with the product category to convert into sales.
Model With Followers But Little Business Value
- Neil described a male model with millions of followers who couldn't match his agency revenue because followers lacked business value.
- He used that story to show market fit and service breadth matter more than fame.
Market Size And Competitive Density Matter
- The size of your market and number of competitors fundamentally determine revenue potential.
- Delivering measurable multiple returns is why enterprises pay premium rates.