You Think Your Views Matter?, The Government Paid $620M for a Website, SEO Is Back!, $22B vs. $3.5B Startup
Marketing School - Digital Marketing and Online Marketing Tips
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Intro
This chapter explores how audience size alone is insufficient for monetization without the ability to influence purchasing decisions. It contrasts the effectiveness of a high-follower bikini model with a consumer product promoter, highlighting the need for alignment between influence and audience for successful sales.
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