Marketing School - Digital Marketing and Online Marketing Tips Marketers MUST jump on Claude agents TODAY
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Aug 5, 2025 Listeners dive into insights from the recent CMO Awards in Colombia, spotlighting the intricacies of global marketing. The conversation reveals the gaps in marketing knowledge and budget allocation across regions. There's a focus on the current integration of AI tools in marketing and the disparity between excitement and tangible results. Additionally, the discussion touches on evolving brand strategies influenced by social issues and emphasizes the need for careful navigation of marketing budgets for both startups and established brands.
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Global Marketing Budget Realities
- Global companies accept uneven marketing quality across regions due to economic viability.
- They prioritize profitable regions, knowing some local teams will stay dissatisfied due to limited budgets.
Marketers Misuse AI Tools
- Most marketers know about ChatGPT but don't understand LLMs deeply.
- Many use AI tools for novelty, not for driving business growth and measurable results.
Demand Real AI Skills
- Cultivate curiosity and practical AI skills; training alone isn't enough.
- During hiring, ask candidates about specific AI projects and personal contributions to assess true capability.