Marketing School - Digital Marketing and Online Marketing Tips Closing More Leads, Losing Google Traffic, and Calling Out SEO’s Biggest Lie
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Aug 12, 2025 Dive into the creative marketing strategies of Erewhon and discover the surprising earnings of top OnlyFans creators. The conversation explores how entitlement can hinder success and weighs the roles of luck and hard work in achieving business milestones. Networking is emphasized as a crucial avenue for growth, while the hosts share insights on precision targeting using LinkedIn for B2B marketing. Tune in for an analysis of Google's search traffic fluctuations and Reddit's struggles with algorithm changes.
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Close Rates Accelerated Mid‑July
- S&B two-week close rates rose 40% in mid‑July versus 23% in late June.
- Eric Siu says some weeks had 100% wins under two weeks.
Meta Cold Ads Drive Leads
- Eric Siu says cold and retargeting Meta ads bring customers for their SMB division.
- He estimates spending around $50k per month on that channel.
Their Agency Lacks A Middle Market
- Eric Siu says their agency lacks a stable middle‑market tier and splits SMB and enterprise.
- He estimates averages near $5,000 with some clients paying up to $40,000 monthly.